Notcoin In Search of More Sustainability

The recently announced game launch is an indication of Notcoin’s shift to a more sustainable ecosystem.

Notcoin has announced plans to launch a new story-driven Telegram game in collaboration with The Open Network (TON) social projects team Lost Dogs Co and Non-fungible token (NFT) trading platform Getgems.

The game will see users play with the Lost Dogs NFTs as characters and then progressively move to higher levels when they complete different tasks and make choices.

Notcoin in Search of More Sustainability

The Notcoin game, which rose to prominence in such a short while, is the first Telegram game to pioneer the clicker tap-to-earn model. So far, the game has captured more than 35 million users/players who just need to press a button and earn in-game currency. Their wins later became a $1 billion NOT token airdrop on the TON blockchain.

The NOT token has grown tremendously to the point of hitting $1.3 billion in market cap. However, it has also discovered that its tap-to-earn model can not sustain long-term engagement as well as growth. Even with the massive attention it got from users, Notcoin still had to put a stop to its mining phase in April.

The recently announced game launch is an indication of Notcoin’s shift to a more sustainable ecosystem.

It is obvious that the Telegram-based game wants to engage its players on a “deeper, more meaningful” level and possibly transition into a community movement rather than just a cryptocurrency. Therefore, it believes that this new move towards story-driven games will tackle its current dilemma.

“Because everything in our lives is a form of narrative. Life itself is a narrative concept. Therefore, we aimed to establish this synchronicity in our game — as above, so below,” Mad Tail, the chief barking officer of the Lost Dogs collection said.

The team behind the game acknowledged the new global desire for mechanics that trigger quick dopamine hits. At the same time, they stated that has not stopped many others from seeking good narratives. This includes the one this story-driven game would offer. Players will still earn NOT in addition to the new in-game token called WOOF.

WOOF is a minable token, available to players who win rounds in the game. While the modalities around the new token are still developing, holders might get to convert it just like NOT.

NFT Ecosystem Regains Attention

This new development also signals a revival for the NFT niche which saw a significant drop these past months. It is clear that many entities still have faith in the digital collectibles landscape. As of July 29, the monthly volume of digital collectibles hit $393 million. This comes as NFTs traded below $14 million on a daily average. June did not make much difference as NFTs’ monthly sales volume plummeted to an 8-month low. This mark comes as the assets recorded only $450 million in sales.

However, the recent attention that the NFT ecosystem is getting could make August a better month. Even English Football giant Manchester United recently introduced an innovative project dubbed “Fantasy United” that integrates NFTs with an interactive football experience on the Tezos Blockchain.