Two Prime, a SEC-registered Bitcoin investment advisor, has announced an expanded partnership with MARA Holdings (formerly Marathon Digital), a Nasdaq-listed Bitcoin miner and one of the world's largest corporate holders of Bitcoin.
Two Prime, a SEC-registered Bitcoin investment advisor, has announced an expanded partnership with MARA (formerly Marathon Digital), a Nasdaq-listed Bitcoin miner and one of the world’s largest corporate holders of Bitcoin.
As part of this strategic partnership, MARA will allocate an initial 500 BTC—valued at over $35 million—to Two Prime’s managed yield strategies. This builds upon an existing relationship in which Two Prime previously provided BTC-backed loans to MARA, allowing the company to access liquidity while preserving long-term Bitcoin holdings.
According to the announcement, Two Prime views MARA as a leading example of how institutional holders can responsibly unlock the value of their digital assets. The investment advisor highlighted that the expanded partnership endeavors not only to generate yield but also to establish a model for capital efficiency and transparency in corporate crypto treasury management.
MARA’s decision to allocate a portion of its treasury to Two Prime’s programs underscores a broader trend among large institutions to pursue active capital strategies with their digital assets.
MARA’s statement mentioned that the allocation is part of a deliberate and risk-managed approach to optimizing its Bitcoin reserves. The company believes that placing a portion of its treasury under Two Prime’s management offers a balanced strategy to improve shareholder returns while retaining the flexibility and security necessary for its long-term financial goals.
This partnership highlights a growing trend among large institutional crypto holders to pursue active capital strategies, where treasury assets are deployed in regulated, yield-generating programs without compromising on safety or accessibility.
As more firms explore how to generate value from idle crypto assets, the MARA–Two Prime collaboration may serve as a blueprint for treasury innovation in the digital asset space.
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