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Cryptocurrency News Articles

Méliuz Becomes the First Bitcoin (BTC) Treasury Company in Brazil, Opening the Doors to Institutional Adoption

May 16, 2025 at 09:22 pm

This marks a strategic shift that reflects growing institutional adoption of crypto, and could help trigger the next crypto to 1,000x

Méliuz Becomes the First Bitcoin (BTC) Treasury Company in Brazil, Opening the Doors to Institutional Adoption

A listed fintech in Brazil has become the first of its kind to hold Bitcoin as a treasury asset. This marks a strategic shift that reflects growing institutional adoption of crypto, and could help trigger the next crypto to 1,000x.

Cashback-services firm Méliuz announced that it has become the first Bitcoin treasury company in Brazil and Latin America.

In its first act as a Bitcoin Treasury Company, the company has acquired 274.52 Bitcoin for approximately US$ 28.4M at an average price of US$ 103,604.07 per Bitcoin. This follows the company acquiring 45.72 $BTC (around US$ 4.1M) in March this year. The company now holds 320.24 $BTC.

Bitcoin Buys Pump Shares

The company’s management believes a treasury strategy focused on the Bitcoin reserve has important potential for maximizing value for the company and its shareholders.

Since Méliuz entered the Bitcoin space, its shares (CASH3.SA) have surged. Trading on the Brasil Bolsa Balcão, the stock has jumped more than 125% in the past month, making it one of the standout gainers since March.

Established in 2011, Méliuz offers digital solutions to connect brands and stores to end consumers through its shopping mall and financial services verticals. It currently has 35M+ registered accounts and 1K+ active partners.

If you're interested in learning more about crypto, you can subscribe to Benzinga's premium channels and stay updated with the latest cryptocurrency news, guides, and analysis.

Altcoins Enjoy a Ripple Effect

Word of Brazil's first Bitcoin Treasury Company has already begun to ripple through the crypto world, with the likes of Michael Saylor and crypto YouTuber Crypto Rover sharing the news. The latter is particularly bullish about the future of $BTC, $ETH, and the best altcoins in the coming months.

If Crypto Rover is right, that could mean explosive returns all around, but perhaps especially for some of the best presale coins. With that in mind, let’s take a quick look at what could be the next crypto to 1,000x.

1. Solaxy ($SOLX) – The First-Ever Solana Layer-2 Ecosystem

There’s a lot of good to be said about the Solana blockchain. The unofficial home of the best meme coins, it’s renowned for its high speed and low transaction fees. That said, it’s not all a bed of roses in the Solanaverse. It’s had a bad rap of late for traffic congestion and failed transactions.

Enter Solaxy ($SOLX), the meme coin behind the world’s first Solana Layer-2 platform. Solaxy will build on all the things we love about Solana – and get rid of the things we don’t. And for good measure, it will inject even more speed and scalability into the ecosystem.

Solaxy’s tokenomics are also worth a look. A healthy 30% is allocated to the continual development of the Solaxy ecosystem. The next largest allocation goes to rewards – 25% for rewarding early investors.

Indeed, early investors have indicated confidence in this project’s long-term success, pumping an impressive $36.5M into the presale. At this rate, $SOLX is in the running as one of the best presales of 2025.

There isn’t an official date for the close of the presale yet, but word on the street is that it could end by June. So if you want to get an early start on what could be the next crypto to 1,000x, now’s the time.

Start by checking out our guide to buying Solaxy. It’s packed with useful info, including how to buy $SOLX tokens (currently priced at $0.001726) using Best Wallet. Also, consider joining Solaxy’s 74K+ followers on its X channel for regular updates.

2. BTC Bull Token ($BTCBULL) – A Rewards Programme for Bitcoiners

The Bitcoin price is back in its happy place – above the $100K mark. And with all signs pointing to it being onwards and upwards from here on, our next presale crypto is a strong contender as the next crypto to 1,000x.

The BTC Bull Token ($BTCBULL) is the ultimate Bitcoin champion. Epitomizing the ‘bull’ in ‘bullish,’ this meme coin has no doubt that the $BTC price will continue to soar. And when it does, it will reward $BTCBULL holders with actual Bitcoin.

Here’s how it works. If you hold $BTCBULL in your Best Wallet app, you’ll be airdropped $BTC when the Bitcoin

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Other articles published on May 17, 2025