World Liberty Financial Backs Small Memecoin, Pushes for USD1 Adoption

World Liberty Financial has officially announced its support for the BUILDon (B) project with a strategic token purchase aimed at backing the team’s development efforts.

Announcing support for BUILDon (B) with a token purchase to aid in the development of the project.

World Liberty Financial has announced its support for BUILDon (B) with a strategic token purchase. The firm also pushed for more crypto projects to adopt USD1, its own stablecoin, as their base trading pair.

Recently launched on Binance Smart Chain (BSC), BUILDon has been gaining attention and was recently listed on Binance Alpha—Binance’s experimental listing segment for emerging digital assets. The endorsement from World Liberty Financial marks a significant milestone for the token and its community.

Following the announcement, BUILDon surged more than 140% in value before experiencing a moderate pullback, typical of sharp memecoin rallies.

World Liberty’s push for USD1 adoption highlights the firm’s broader strategy to position its stablecoin as a core unit of account in emerging token ecosystems—particularly among early-stage and community-driven projects. By encouraging projects to denominate trading activity in USD1 rather than volatile crypto pairs, the firm hopes to promote greater stability and on-chain usability for decentralized finance (DeFi) and retail users.

“We’re excited to support BUILDon and their team. This is exactly the kind of grassroots innovation we want to empower,” a spokesperson for World Liberty Financial said.

The investment and endorsement also signal a growing trend of institutional-style support for memecoins, particularly those that integrate stablecoin infrastructure and demonstrate early network effects.

As BUILDon continues to evolve, all eyes will be on whether other memecoins follow suit by adopting USD1 and tapping into World Liberty’s growing ecosystem.