Key Takeaways From Day 2 of Strategy's Bitcoin for Corporations Event

Day 2 of Strategy's Bitcoin for Corporations event brought fresh momentum to Bitcoin's (BTC) institutional narrative

Day 2 of Strategy’s Bitcoin for Corporations event brought fresh momentum to Bitcoin’s (BTC) institutional narrative, with new announcements from Strive Asset Management and Strategy aiming to expand adoption in boardrooms and balance sheets.

Strive Unveils BTC Treasury Company and Tax-Efficient Swap

Strive Asset Management revealed plans to launch a public Bitcoin treasury company, applying institutional finance tools to make BTC a viable asset class for corporations.

Drawing on his experience managing $70 billion at CalPERS, CEO and CIO Matt Cole highlighted Strive’s approach to unlocking long-term shareholder value while steadily accumulating Bitcoin.

One highlight was the tax-free BTC-for-equity swap, which would allow investors to exchange Bitcoin for shares without triggering capital gains tax.

Strive also plans to merge with undervalued, cash-rich public companies, using that capital to acquire BTC at a discount, turning a distressed equity situation into a BTC accumulation strategy.

To expand exposure while managing risk, Strive will lean on hedged leverage, structured securities, and options, leveraging institutional-grade financial tactics.

The company announced on stage that it is going public via a reverse merger with Asset Entities, granting it faster access to capital and a platform for broader Bitcoin education and brand visibility.

A pro-Bitcoin board featuring Jeff Walton, Ben Workman, and Roy from OIC has been assembled to support these efforts and drive fast, BTC-aligned decisions.

With less than 1% of public companies holding Bitcoin, Strive is betting on that number rising quickly.

Strategy’s New Bitcoin Startup Hub in Virginia

Meanwhile, Strategy is doubling down on infrastructure with the launch of the Bitcoin Hub—a dedicated space for Bitcoin entrepreneurs, developers, and startups based at the company’s Tysons, Virginia headquarters.

Ed Juline, Director of Bitcoin Advocacy at Strategy, unveiled the space during his Day 2 address.

The Hub features professional office space, event venues, and community resources. Current residents include a Bitcoin-focused PR agency, sustainable mining projects, and teams developing Bitcoin-backed stablecoins.

Strategy plans to house up to 30 residents by year-end, with applications reopening in late July.

The initiative supports the broader Bitcoin community through monthly events like DC BitDevs, internal Bitcoin education for Strategy employees, and curated discussions with thought leaders.

New Financial Standard for Bitcoin

In a closing presentation, Strategy CEO Phong Le argued for a major rethink of how companies measure success and make financial decisions when Bitcoin is part of the balance sheet.

“Just as individuals assess purchases like a house or a Lamborghini by comparing long-term value, companies should use similar models to evaluate their Bitcoin holdings and funding options,” Le said.

He introduced alternative metrics like BTC dollar income, BTC value, and BTC torque—designed to replace outdated models when evaluating equity issuance, bond sales, or capital allocation.

Le illustrated how a company issuing $100 million in equity at a 2x MNAV might generate $50 million in dilution—but also $50 million in BTC gain, showcasing the trade-off between fiat dilution and Bitcoin appreciation.

He also compared equity vs. bond issuance, pointing out that convertible bonds create less dilution—and even better, STRFs (perpetual preferred bonds) offer more BTC upside with minimal equity dilution.

On the debt side, Le proposed integrating BTC into credit rating models, noting that companies should consider the risk of becoming undercollateralized over time due to BTC volatility and price movement.

“Traditional bond analysis misses the point when Bitcoin’s involved. We need models that reflect the asset’s long-term nature,” he said.