Ground Control Entertainment to Introduce Three New Experiences to Downtown Doha

Ground Control Entertainment, the Middle Eastern developer of FECs, is to introduce three new experiences to downtown Doha, Qatar, as part of a new deal.

The company has signed a contract with Msheireb Downtown Doha to bring a Ground Control FEC, Nerf Action Xperience and Play-Doh Fun Factory to the country for the first time.

All three experiences are set to open later this year, with the new Ground Control FEC set to occupy 2,300sq.m in Msheireb Galleria and include ten lanes of tenpin bowling alongside arcade games, racing simulators and table games. There will also be jet pong and AR darts.

Play-Doh Fun Factory is an attraction that will allow guests to utilise the world of Play-Doh to create their own artistic masterpiece, encouraging creativity.

Nerf Action Xperience is aimed at young guests and will include a number of competitive target-based games.

Mohamed Attia, CEO of Ground Control Entertainment, said: “We are delighted to partner with Msheireb Properties to launch these unique experiences in the heart of Doha. At Ground Control Entertainment, we are passionate about bringing joy and entertainment to people of all ages.

“With the increasing demand for interactive entertainment experiences in the region, we are pleased to introduce these innovative spaces in Msheireb Downtown Doha, which will enhance the city's position as a leading destination for entertainment and social engagement locally and regionally.”

Matt Proulx, vice president of global experiences, partnerships and music at Hasbro, added: “Hasbro is excited to expand its footprint in the Middle East with two new engaging experiences at Msheireb Downtown Doha.

“By introducing Nerf Action Xperience and Play-Doh Fun Factory to the vibrant community in Doha, we confidently look forward to the impact these experiences will have in unleashing imagination and adding more competitive and fun atmospheres among visitors of different age groups.”