As the global gaming landscape evolves, few projects embody the bold leap from Web2 to Web3 quite like MapleStory Universe (MSU) — the blockchain-based expansion of Nexon's iconic IP.

Spearheaded by NEXPACE, Nexon's dedicated Web3 division headquartered in Abu Dhabi, MSU is redefining what sustainable, community-driven gaming economies can look like.

As the global gaming landscape undergoes a fundamental shift with the advent of Web3, few projects embody this bold leap as effectively as MapleStory Universe (MSU) — a blockchain-based expansion of Nexon's iconic IP and a testament to community-driven gaming economies.

Now, in an exclusive interview during TOKEN2049 Dubai, Dominic Jang, Chief Business Officer & Vice President, Nexpace Limited, unveils the unique vision behind MSU and its strategic partnership with the UAE.

With over 15 years in global game operations and business development, Dominic shares his insights on building lasting Web3 ecosystems, the MENA region's role in gaming innovation, and how MSU is empowering creators with its user-generated content (UGC) platform.

Benzinga had the chance to chat with Dominic Jang, Chief Business Officer & Vice President, Nexpace Limited, MapleStory Universe, during TOKEN2049 Dubai to learn more about the project. Here's what he said:

What sets MapleStory Universe's approach to Web3 gaming apart from traditional play-to-earn models?

MapleStory Universe stands apart from the traditional play-to-earn model with its foundation on a globally recognized, time-tested IP boasting a massive existing player base. MapleStory IP, developed by Nexon, has accumulated over 250 million registered users worldwide and generated $5 billion in lifetime revenue since its launch in 2003. We're bringing this proven franchise with two decades of live-service operation for community trust.

In the past, many play-to-earn models launched without deep consideration of entertainment value in gameplay or users, relying on financial incentives to attract short-term attention. This resulted in projects that quickly lost steam due to unsustainable economies and rapid user churn. In contrast, MapleStory Universe brings blockchain functionality to a world that already has depth, longevity, and a deeply engaged community. We're aiming to combine the strengths of a globally successful IP with the capabilities of Web3, creating a gaming economy where fun, ownership, and longevity go hand-in-hand.

Another key distinction is MapleStory's extensive underground economy, which has long existed outside of official game ecosystems. Though not officially endorsed, this billion-dollar market spans global servers as players trade rare items, accounts, and services through unofficial grey markets. These economies arose organically due to strong player demand, but in the web2 world, they were unregulated and risky. MapleStory Universe addresses this by forming these behaviors on-chain, giving players secure, transparent ownership and the ability to engage in value creation within a supported framework.

This integration of blockchain technology allows for the development of a sustainable and community-driven economy in the game's ecosystem. Can you elaborate on this aspect further?

The economic model at the heart of MapleStory Universe is designed to be adaptive, participatory, and resistant to speculative pressure. At its core is NXPC, the ecosystem token powered by the Nexpace Protocol, which governs the flow of value through two key mechanics: Fission and Fusion. Players redeem NXPC for NFTs when needed, such as accessing unique content or cosmetic items, and return NFTs for NXPC when the utility shifts or they wish to realize the value of their assets. This keeps the economy aligned with player-driven gameplay.

Furthermore, we're designing for scale and longevity, which is sustainable. This is where the Nexpace Protocol plays a central role. MapleStory Universe is only the first of many IPs to be integrated into the protocol. Nexon's broader portfolio includes global successful mega-IPs, each with their own economies, communities, and design systems. As more IPs onboard—like Counter Strike Online, which boasts 150 million registered users in China alone—the protocol becomes a multi-IP economy, where assets, creators, and players move fluidly between game worlds. This cross-IP interoperability creates long-term retention, deeper engagement, and a more resilient digital ecosystem overall. NXPC offers an economic framework designed to evolve with players, scale across IPs, and remain sustainable over time.

What makes the MENA region a strategic hub for blockchain gaming innovation, especially with the recent changes in regulations in the UAE?

The MERA region, particularly the UAE, has emerged as a global leader in blockchain innovation, thanks to its open-minded and forward-thinking regulatory environment. Here at MapleStory Universe, we believe that the MENA region provides us with the space where legacy IPs and digital ownership can thrive, aligning with our vision of a player-driven economy and ecosystem.

Abu Dhabi, the global headquarters for Nexpace, was selected for its strong commitment to blockchain innovation. The city's robust infrastructure and proactive policies allow us to confidently invest in the talent and resources required to drive long-term growth. Additionally, the region's demographic advantages play a crucial role in our wider decision to set up a base in MENA. With a young, tech-savvy population and the growing