Eric Trump's American Bitcoin plans to mine BTC at $37K–$38K, aiming to outpace MicroStrategy

Bitcoin continues to trade above the $100,000 mark, holding firm as institutional adoption grows and mining competition heats up.

At Consensus 2025, Eric Trump, co-founder of American Bitcoin, revealed his plans to mine Bitcoin at just $37K to $38K per BTC during a lively interview on CNBC.

"We're planning to mine Bitcoin at around $37K to $38K per coin, and we can produce it cheaper than other countries like China. We're also moving faster than institutions like Microstrategy, which are buying at OTC markets at higher prices."

American Bitcoin is focused on mining to acquire BTC quickly and efficiently, positioning itself as a new kind of powerhouse in the crypto landscape.

"There are two races for Bitcoin: buying and mining. We're focused on the mining race, and we're winning."

This statement was met with skepticism from some, raising concerns about potential conflicts of interest given the Trump family's broader crypto involvement.

However, brushing off the concerns, Eric Trump displayed strong conviction in Bitcoin's long-term role, envisioning it as a core component of a global economic system.

"SWIFT is a disaster. It's time for blockchain, cryptocurrencies, and a new financial architecture. Bitcoin could play a key role in this transition."

His comments come amid growing institutional interest in Bitcoin, with several firms and family offices reportedly exploring opportunities in the crypto sector.

Highlighting the rapid price appreciation of Bitcoin, Asher Genoot, CEO of American Bitcoin, emphasized their willingness to invest heavily into scaling mining operations.

"We're prepared to invest billions into building out our mining capacity and expanding our footprint in new regions."

American Bitcoin is emerging as a major contender in the institutional Bitcoin space, presenting a radically different strategy compared to existing players.

While firms like Microstrategy have focused on over-the-counter (OTC) purchases to amass large Bitcoin positions, American Bitcoin is aiming to acquire BTC through cost-efficient mining.

This differential approach could have a significant impact on the competitive landscape in the coming years.

As the next phase of institutional Bitcoin adoption unfolds, it's no longer just about who buys the most; it's about who mines the smartest.

With Bitcoin continuing to trade above the $100K mark and institutional adoption steadily increasing, the competition among institutions to accumulate Bitcoin is heating up.

Among those institutions is American Bitcoin, which is planning to mine Bitcoin at just $37K to $38K per BTC, aiming to outpace Microstrategy through low-cost production.

However, critics have pointed out the political ties and potential for market manipulation, especially given the Trump family's involvement in the venture.

Earlier this year, President Trump signed an executive order directing the government to study the creation of a U.S. cryptocurrency, marking a significant step towards engaging with the rapidly evolving digital currency landscape.

The executive order focused on evaluating the potential and feasibility of a U.S.-issued cryptocurrency, considering its implications for the financial system, monetary policy, and national security.

Moreover, the executive order mandated an analysis of the legal and economic issues related to cryptocurrency issuance, taking into account relevant case law, statutes, and the recommendations of the Federal Reserve and Treasury.

This executive order signaled the administration's interest in exploring the possibilities and challenges posed by cryptocurrencies, aiming to determine their role in the future of the U.S. financial system and global monetary order.

The initiative also aimed to assess the competitive landscape, examining the cryptocurrency projects being developed by other countries, such as China's digital yuan.

The executive order came amid growing global attention to cryptocurrencies and central bank digital currencies (CBDCs). China, in particular, had made significant strides in developing its digital yuan, which was already being piloted in multiple cities.

The administration's move was seen as a response to these developments and an indication of the increasing urgency to engage with the crypto ecosystem.

The executive order was part of a broader effort by the administration to engage with emerging technologies and their implications for national competitiveness and economic strength.

In recent months, the administration had also taken steps to engage with artificial intelligence, quantum computing, and other technologies that were deemed crucial for the future.

As the U.S. sought to maintain its technological leadership in a rapidly changing global landscape, the administration was actively exploring new domains and seeking to shape the emerging technological landscape to serve national interests.