Coinbase (COIN) Has Its Own BTC Strategy, But It's Not Michael Saylor's

Coinbase (COIN) has its own strategy for BTC on the corporate balance sheet, but it's not a bitcoin maximalist play like that of Michael Saylor's Strategy (MSTR).

Coinbase (COIN) is making its own moves in managing its cryptocurrency holdings, but it's not embarking on a bitcoin maximalist strategy like that of Michael Saylor's Strategy (MSTR).

During the company's first quarter 2025 earnings call, CFO Alesia Haas disclosed that Coinbase had purchased $150 million in crypto, “predominantly bitcoin,” bringing its long-term investment portfolio to $1.3 billion, or 25% of net cash.

However, Haas took pains to differentiate Coinbase from firms that explicitly identify with holding bitcoin on the balance sheet.

“To be clear, we're an operating company,” she stated. “But we do invest alongside the space.”

In essence, Coinbase isn't tying its fate to bitcoin. On a Q&A call with retail investors, Armstrong noted a temptation in their early days to place a lot of BTC on the balance sheet, but it was deemed too risky at the time. Crypto is renowned for its volatility, and at that stage, Coinbase was a nascent company starting out in a new industry.

Now, a listed giant, there's less of a need for such a risky move. Coinbase is deploying profits from its core business back into crypto assets, similar to how a commodity firm might accumulate raw materials it possesses deep knowledge of. It's less about Michael Saylor and more about a capital recycling strategy aligned with their sector.

In fact, Coinbase didn't even highlight the purchase in their shareholder letter. The news came to light in response to a retail shareholder's question about “accruing hard crypto reserve assets.”

CEO Brian Armstrong didn't comment directly on the purchases but did provide a philosophical context. He pointed out that Coinbase isn't dabbling in crypto—it's their core domain.

"We've been focused on crypto since the beginning, 12 years ago, and we continue to be focused there," Armstrong elaborated. "Crypto is eating financial services."

For Armstrong, buying BTC is a natural consequence of their deep conviction and operational alignment, not a last-minute treasury pivot or an activist bet.

Coinbase isn't accumulating BTC to signal some broader market belief, nor are they becoming a vehicle for such an investment like MSTR.

Beneath the accounting language lies something deeper: a long-term bet that holding Bitcoin, much like building the infrastructure beneath it, is simply part of the fabric of what Coinbase does. It's not a treasury strategy; it's something in-between.