Brazil-based fintech company Méliuz has officially adopted Bitcoin as part of its treasury strategy

This decision positions Méliuz at the center of Brazil's growing corporate crypto adoption landscape.

Brazil-based fintech company Méliuz has officially adopted Bitcoin as part of its treasury strategy, acquiring BTC for a total of $28.4 million.

Brazil’s Méliuz Commences Bitcoin Treasury Integration

Méliuz’s shareholders voted in favor of the company’s proposed Bitcoin-focused corporate strategy at a general meeting on Monday. The majority vote at the meeting now allows the company to begin aligning its business model with Bitcoin accumulation, as it pivots its financial priorities toward digital asset growth.

The company’s leadership has described this transition as a core operational shift, not just a hedge against Brazil’s inflation and currency instability.

Earlier this year, Méliuz announced that it will maximize Bitcoin per share through internal structures and capital reallocation. The strategy includes using revenue streams and financial tools to grow its BTC reserves efficiently.

Details of the Bitcoin Purchase

According to a company statement, Méliuz reported that it has acquired 274.52 BTC at an average price of $103,604 per coin, for a total of $28.4 million.

This increases the company’s total BTC holdings to 320.3. At current market prices, the company’s Bitcoin treasury is valued at over $33 million.

The first BTC purchase was made on March 6, 2025, when Méliuz bought 45.73 BTC as part of a strategic entry.

This move marks a significant step in Brazil’s growing corporate crypto adoption landscape.

With this initial step, Brazil’s Méliuz laid the groundwork for a more aggressive Bitcoin accumulation plan. Future BTC purchases will continue based on structured financial planning and BTC market conditions.

Méliuz has clarified that all BTC purchases will support shareholder value while aligning with Brazil’s financial reporting standards. The firm aims to optimize Bitcoin treasury growth.

It will also track BTC performance and adjust its strategy based on macroeconomic and company-specific factors.