Bitget Wallet Unveils a New Brand Identity to Reflect its Evolution into a Full-Service Crypto Wallet

With over 80 million users, Bitget Wallet has strategically expanded its offerings beyond trading and earning to onchain discovery and global payments.

Crypto exchange Bitget has unveiled a new brand identity to reflect the evolution of its flagship product, Bitget Wallet, into a full-service crypto wallet designed for everyday use.

The rebranding marks a new chapter for Bitget Wallet, which has rapidly expanded its offerings beyond trading and earning to include onchain discovery and global payments, all while keeping minimal fees and no hidden charges.

Having started as a crypto exchange in 2018, Bitget has quickly become a leading force in the industry, amassing over 80 million users. The platform saw a 300% increase in users over the past year alone, with the fastest growth in Africa (+959%), Europe (+367%), and the Middle East (+350%).

As more individuals turn to crypto to navigate inflation, limited banking access, and economic instability, they are also seeking greater control over their finances, a factor that has contributed to Bitget’s rapid growth.

The platform’s growth has also coincided with increased demand for self-custody and alternative financial access, particularly in regions where banking infrastructure is limited.

With a streamlined app interface and a new logo symbolizing simplicity and direction, Bitget Wallet is now even easier for users to navigate. The app has also introduced a Simple Mode in some regions, offering a stripped-down interface to new crypto users.

The changes to the app are part of a broader initiative, the Crypto for Everyone Movement, which aims to bring crypto to the next billion users. Through this, Bitget will be incentivizing the community with a pool of over $1 million as gratitude for support.

“The role of wallets is evolving — it’s moving from a niche tool to one with real-world utility for everyday needs,” said Alvin Kan, COO of Bitget.

“This rebrand is part of a longer-term plan to make crypto accessible for everyone. We’re building towards a future where interacting with crypto feels as easy as using Uber or Paypal,” he added.

Among the very first to offer in-app shopping, Bitget is still the only largely self-custodial one with freedom of payment comprising crypto cards, QR code scans, and direct buys. The shop covers over 300 brands in gaming, mobile, travel, and e-commerce, allowing customers to make crypto payments at Amazon, Google Play, Shopee, etc. Regional integration of QR payments at the national level is in progress as well.

From this utility in everyday life, the wallet then offers yield features that enable users to generate passive income from their crypto balances, with plans to extend support for tokenized real-world assets such as stocks and gold as it transitions farther from digital assets.

“Bitget stands strong with the essence of crypto extending beyond our decentralized vision, serving as a critical access layer across trading, earning, and payments for onchain assets. Users now have an even more powerful tool — simple to use, accessible, and packed with capabilities — that connects people to opportunity, wherever they are, whenever they need,” said Gracy Chen, CEO at Bitget.