RWS Global推广Hans Vollrath和Ashley Hong担任新的领导角色

现场经验的创建者RWS Global已宣布了两项领导任命，这是其全球扩张的一部分。

RWS Global, the renowned creator of live experiences, is thrilled to announce two key leadership appointments as part of its ongoing global expansion. Effective immediately, Hans Vollrath joins the company's executive team as executive vice president of land production, while Ashley Hong becomes the new vice president of licensing.

著名的现场经验创造者RWS Global很高兴宣布两项主要的领导任命，这是其持续的全球扩张的一部分。汉斯·沃尔拉斯（Hans Vollrath）立即生效，加入了公司的执行团队，担任土地生产执行副总裁，而阿什利·洪（Ashley Hong）成为许可的新副总裁。

Hans Vollrath brings a wealth of experience in delivering engaging and memorable guest experiences to new heights. With over 30 years in the industry, he has a proven track record of success in theatrical productions, theme park shows, immersive experiences and branded attractions. Most recently, Hans served as general manager at Meow Wolf, where he provided leadership and management for daily operations. He also had a fulfilling tenure at The Walt Disney Company, playing key roles in cruise operations, themed entertainment and international expansion.

汉斯·沃尔拉斯（Hans Vollrath）带来了丰富的经验，可以为新的高度提供引人入胜且令人难忘的客人体验。在该行业工作了30多年，他在戏剧作品，主题公园表演，身临其境的体验和品牌景点方面拥有成功的记录。最近，汉斯（Hans）曾在Meow Wolf担任总经理，在那里他为日常运营提供了领导和管理。他还在沃尔特迪斯尼公司（Walt Disney Company）任职，在邮轮运营，主题娱乐和国际扩张中扮演关键角色。

Ashley Hong has over 20 years of global licensing experience and most recently pioneered the establishment of Icon Licensing, a full-service licensing agency specializing in creating strategic brand partnerships and deals across entertainment, lifestyle and fashion. Her passion for fandom and pop culture is evident in the diverse brands she has worked with, including Sanrio, VIZ Media and LEGO.

Ashley Hong拥有20多年的全球许可经验，最近开创了Icon Licensing的开创性，这是一家全方位服务的许可机构，专门从事跨越娱乐，生活方式和时尚的战略品牌合作伙伴关系和交易。她对狂热和流行文化的热情在与Sanrio，Viz Media和Lego在内的不同品牌中显而易见。

Jake McCoy, COO at RWS Global, expressed his enthusiasm for Hans's appointment. "We are incredibly excited to have Hans join our team as EVP, Land Production. His vision, drive and influential background in themed entertainment are exactly what we need as we scale upwards. Our team is excited about the powerful leadership and fresh perspective he will bring to elevate everything we produce."

RWS Global的首席运营官杰克·麦考伊（Jake McCoy）对汉斯的任命表示热情。 “我们很高兴能够让汉斯加入我们的团队，作为EVP，土地生产。他的愿景，动力和有影响力的背景在主题娱乐中正是我们所需要的。我们的团队对他将提高我们生产的一切的强大领导能力和新的观点感到兴奋。”

Veronica Hart, CGO at RWS Global, added, "We are thrilled to welcome Ashley Hong to our team. Her passion for fandom, her expertise in global brand strategy and her deep knowledge of the licensing industry will be invaluable assets as we expand our offerings globally and strengthen our position in the market. We look forward to the contributions she will make in forging new partnerships and maximizing the value of our brands."

RWS Global的CGO维罗妮卡·哈特（Veronica Hart）补充说：“我们很高兴欢迎Ashley Hong加入我们的团队。她对狂热的热情，她在全球品牌战略方面的专业知识以及她对许可行业的深刻了解将是宝贵的资产，因为我们在全球范围内扩大产品并增强了我们在市场上的地位，我们将在市场上的地位。