当现实世界中的资产（RWAS）最终成为加密货币行业的叙述性时，Vechain的创始人兼首席执行官Sunny Lu只能微笑。

通过将现实世界的行为链接到通过Vebetterdao和Tesla Integrations等工具的区块链奖励，它正在创建一类新的令牌资产类别

Real-world assets (RWAs) may be the hot new topic in crypto, but Sunny Lu, the founder and CEO of VeChain, has been focused on the integration of blockchain and Web2 for almost as long as he's been in the industry.

现实世界中的资产（RWAS）可能是加密货币的热门话题，但是Vechain的创始人兼首席执行官Sunny Lu一直专注于区块链和Web2的整合，几乎与他从事该行业的时间。

When asked by CoinDesk at Consensus 2025 in Toronto if he's happy to finally see the industry talking about RWAs, Lu replied with a smile: “I mean, we were doing this back in 2017. Back then, no one cared about RWAs.”

当Coindesk在2025年在多伦多的共识中问他很高兴终于看到这个行业谈论RWAS时，Lu笑着回答：“我的意思是，我们在2017年在2017年做到这一点。那时，没有人关心RWAS。”

Back then—eons in crypto years—some of the projects VeChain was involved with included a dairy traceability project in China, working with Walmart China on food safety, and tokenizing carbon credits in 2018 with BYD as it was transforming from a regional car brand to an up-and-coming global giant.

那时（在加密货币年代的多个时代），Vechain的某些项目与中国的乳制品可追溯性项目有关，与沃尔玛中国合作进行食品安全，并在2018年与BYD一起使用碳信用额，因为它正在从区域汽车品牌转变为一个新兴的全球巨头。

"We were ahead of our time,” Lu said.

卢说：“我们领先于我们的时代。”

Now, at Consensus Toronto, Lu will be delivering a keynote titled “Real Decentralization for Mass Adoption,” detailing VeChain’s new approach to scaling RWAs and blockchain use beyond the crypto-native crowd.

现在，在多伦多共识中，LU将发表一个主题为“大规模收养的权力下放”的主题演讲，详细介绍了Vechain的新方法来扩展RWAS和区块链使用，而不是加密本地人群以外的人群。

A roadmap that involves turning human behavior itself into a tokenizable asset and bridges crypto’s usability gap with AI agents and NFT-based staking.

一个路线图涉及将人类行为本身变成可观的资产，并与AI代理商和基于NFT的Staking桥梁加密的可用性差距。

Tokenizing human behavior

使人的行为使人行为

VeChain aims to transform everyday actions like recycling or driving an EV into something measurable and valuable on-chain.

Vechain旨在将诸如回收或将电动汽车驾驶的日常操作转变为可衡量和有价值的链链的东西。

Linking real-world behavior to blockchain rewards through tools like VeBetterDAO and Tesla integrations, it’s creating a new class of tokenized assets, rendering sustainability measurable and incentivized on-chain.

通过Vebetterdao和Tesla Integrations等工具将现实世界的行为与区块链奖励联系起来，它正在创建新的令牌资产类别，从而使可持续性可衡量并激发链上。

“We’re not just tokenizing big assets,” Lu said. “We’re tokenizing the invisible ones that didn’t have market value before.”

卢说：“我们不仅仅是使大资产都在化大资产。” “我们正在为没有市场价值的看不见的人提供象征。”

Lu calls this “tokenizing human behavior,” a concept VeChain first explored in 2019 as a prototype through its partnership with BYD, where they tracked EV mileage to generate carbon credits.

卢称这种“使人的行为”称为“人类行为”，这一概念在2019年首次通过与比德（Byd）的合作伙伴关系作为原型探索，在那里他们跟踪了EV里程以产生碳信用额。

AI Agents for the Web 2 Crowd

Web 2人群的AI代理商

But real-world value is meaningless if people can’t access it. Crypto remains intimidating for most users, and Lu believes AI is the answer.

但是，如果人们无法访问它，那么现实世界的价值将毫无意义。对于大多数用户而言，加密货币仍然令人生畏，卢认为AI是答案。

VeChain is integrating an AI agent into its VeBetterDAO ecosystem, starting with a character named “BMO,” a virtual assistant that can guide users through staking, app interaction, and eventually optimize their token strategies across the VeChain network.

Vechain正在将AI代理集成到其Vebetterdao生态系统中，从一个名为“ BMO”的角色开始，该字符可以通过堆放，应用程序交互来指导用户，并最终在整个Vechain网络中优化其令牌策略。

“People don’t want to memorize seed phrases,” Lu said. “They want a Tesla login or a Google ID. They want to click a button and participate. Our AI agent will help them do exactly that.”

卢说：“人们不想记住种子短语。” “他们想要特斯拉登录或Google ID。他们想单击一个按钮并参加。我们的AI代理将帮助他们做到这一点。”

VeChain’s upcoming integrations will allow users to log in with social credentials or even Tesla accounts. For instance, EV charging data can flow automatically into smart contracts and generate carbon credit rewards without user intervention.

Vechain即将进行的集成将使用户可以使用社交凭据甚至特斯拉帐户登录。例如，EV充电数据可以自动流入智能合约，并在无需用户干预的情况下产生碳信用奖励。

“We’re removing friction from every part of the stack,” Lu said. “It’s like moving from Linux command line to macOS.”

卢说：“我们正在从堆栈的每个部分中删除摩擦。” “这就像从Linux命令行移动到MacOS。”

NFTs as Infrastructure

NFT作为基础架构

To enable broader protocol-level participation, VeChain is revamping its staking system. Instead of requiring technical expertise or relying on centralized validators, users will soon be able to mint NFTs that represent their staked assets and delegate them directly to node operators.

为了实现更广泛的协议级别的参与，Vechain正在改善其堆积系统。用户将不再需要技术专业知识或依赖集中式验证器，而是很快就可以铸造代表其储存资产并将其直接委派给节点运营商的NFT。

“You don’t have to give up custody,” Lu said. “Block rewards go directly from the protocol to you, no middleman. It’s more secure, compliant, and easier for the average user.”

卢说：“您不必放弃监护权。” “ Block Rewards直接从协议转移到您，没有中间人。对于普通用户来说，它更安全，更合规，更容易。”

This system, part of what Lu calls the VeChain Renaissance upgrade, aims to boost participation by lowering the technical barriers while preserving decentralization.

该系统是LU所说的Vechain文艺复兴时期升级的一部分，旨在通过降低技术障碍的同时保留权力下放来提高参与。

“This is real decentralization,” Lu said. “Everyone else talks about it. We’re building it.”

“这是真正的权力下放，”卢说。 “其他所有人都在谈论它。我们正在建立它。”

10-Year Anniversary

10周年纪念日

Lu’s keynote at Consensus in Toronto will also mark a personal milestone: ten years since he first presented VeChain in New York back in 2015. This time, he’s coming with receipts and plans to showcase real-world traction from VeChain’s AI and sustainability initiatives at Consensus.

卢在多伦多共识的主题演讲还将标志着一个个人里程碑：自2015年首次在纽约介绍Vechain以来十年。这次，他将收据和计划展示Vechain的AI和可持续发展倡议的真实世界。

Mugshot, a DeFi app that rewards users for reusing their coffee mugs and not buying disposable cups, is approaching one million users. Another project, EVEarn, which integrates Tesla’s API to automatically convert EV charging data into on-chain rewards, boasts a 98% retention rate.

Mugshot是一种奖励用户重用咖啡杯而不购买一次性杯子的应用程序，正接近一百万用户。另一个项目Evearn集成了特斯拉的API，以自动将EV充电数据转换为链奖励，并拥有98％的保留率。

“In Web3, that’s insane,” Lu said. “Almost every user keeps coming back every week. That tells you the experience is working.”

“在Web3中，这太疯狂了，”卢说。 “几乎每个用户每周都会回来。这告诉您经验正在奏效。”

For Lu, the future of crypto won’t be won by hype cycles or flashy tokens. It will be earned through usability.

对于lu而言，加密的未来将不会被炒作周期或浮华令牌赢得。它将通过可用性赚取。

“The goal is mass adoption,” he said. “Real decentralization is the foundation. But adoption, that’s the destination.”

他说：“目标是收养大规模。” “真正的权力下放是基础。但是采用，这是目的地。”