Moonwalk Fitness将加密货币押在您的健身目标上

不乏被吹捧为接下来的十亿用户访问Web3的加密项目，但是Moonwalk Fitness的方法略有不同 - 健康。

Crypto projects that aim to bring the next billion users to Web3 are usually focused on new technologies, but Moonwalk Fitness is taking a slightly different approach — wellness.

旨在将下一个十亿用户带到Web3的加密项目通常集中在新技术上，但是Moonwalk Fitness采用了一种略有不同的方法 - 健康。

The fitness accountability app, which launched for iOS and Android earlier this year, essentially offers users a way to bet on whether they’ll meet their fitness goals — for now, that’s daily steps, but the project hopes to add different types of in-app fitness challenges and metrics beyond step count.

今年早些时候为iOS和Android启动的健身问责制应用程序本质上为用户提供了一种押注他们是否将达到健身目标的方式 - 目前，这是每天的步骤，但是该项目希望添加不同类型的应用内健身挑战和超出步骤数量的指标。

In its current form, Moonwalk Fitness presents users with a variety of games to choose from, varying in duration, step-count, and buy-in price. Users have to pay a fee (in USDC, BONK, or SOL) to join the game. If they hit their daily step goals, they get all their money back – plus the opportunity to split a prize pool, created from the deposits of users who didn’t meet their step goals. In this way, Moonwalk Fitness offers users both a carrot and a stick in their fitness journeys.

Moonwalk Fitness以目前的形式为用户提供了各种游戏可供选择的游戏，持续时间，步骤计数和买入价格有所不同。用户必须支付（以USDC，Bonk或Sol）的费用才能加入游戏。如果他们达到了每日步骤的目标，他们将获得所有的钱 - 再加上分裂奖励池的机会，这是由不符合其步骤目标的用户存款创建的。这样，Moonwalk健身为用户提供了在健身旅程中的胡萝卜和棍子。

According to Moonwalk Fitness’ Director of Growth Caitlin Cook, users all around the world are finding their way to the app, and she’s particularly bullish on markets in Southeast Asia and Africa. Because users can create their own games, setting their own buy-in prices, there is no financial barrier to entry.

根据Moonwalk Fitness成长凯特琳·库克（Caitlin Cook）的成长总监的说法，世界各地的用户正在寻找该应用程序的方式，她对东南亚和非洲市场的看法尤其看不见。由于用户可以创建自己的游戏，设置自己的买入价格，因此没有财务障碍。

“What’s enough for someone to actually perform the action is different depending on where you are. So we have games where [the buy-in] is a very tiny amount of BONK, where maybe it’s a couple dollars in USDC, and people are eating it up, because instead of gatekeeping it, where it’s like, ‘oh, you need X amount of money to join, we’re opening it up to everyone.”

“足以让某人实际执行该动作的情况是不同的。

The project’s four biggest markets are currently France, the U.S., Nigeria and Vietnam.

该项目的四个最大市场是法国，美国，尼日利亚和越南。

“I think a lot of crypto builders generally tend to focus on the same markets where it’s like the more affluent people who get to deploy capital. If you have legs that work, you can use this product. The total addressable market is quite large.”

“我认为，许多加密货币建筑商通常倾向于集中在相同的市场上，就像那些可以部署资本的富裕人士一样。如果您有工作的腿，可以使用该产品。总可寻址市场很大。”

Seeing the growing adoption of Moonwalk Fitness around the world has been exciting, Cook said.

库克说，看到世界各地的Moonwalk健身越来越多，令人兴奋。

“Opening our Twitter every day is incredible, because it’s like, I’ll see a group of Venezuelan grandmas going for a walk together, posing for a picture, which is so cool. We just had people do a meet up in Turkey that we did not organize. It was just like a group thing where they just decided to go out and walk. The appeal is very broad.”

“每天开放我们的Twitter令人难以置信，因为就像，我会看到一群委内瑞拉奶奶一起散步，摆姿势拍照，这太酷了。我们只是让人们在土耳其进行了一次聚会，我们没有组织。这就像一群人，他们只是决定外出，走路很广泛。”

Even for people who are already active, Cook said the ability to make money from something they’re already doing makes Moonwalk Fitness appealing.

即使对于那些已经活跃的人，库克说能够从他们已经在做的事情中赚钱的能力使月球漫步的健身吸引人。

“We see that in Nigeria, for example, they’re walking so much, and they’re like, ‘Oh, my God, I can make money from something I'm doing already. And it's like, yes, you can. It’s a fun way to make something that's ordinary a little bit more gamified in a super simple way.”

“例如，在尼日利亚，他们走得太多了，它们就像，'哦，我的上帝，我可以从我已经做的事情中赚钱。就像是的，您可以。这是一种使某些东西以一种超级简单的方式变得更加普通的东西的有趣方式。”