马特·霍根（Matt Hougan）说服了一个怀疑论者通过问该要做什么来购买比特币？

Bitwise的首席投资官Matt Hougan说服了一个有思想的怀疑者通过将对话从抽象的恐惧转移到更多具体的里程碑来购买比特币

Matt Hougan, the Chief Investment Officer of Bitwise, recently shared a compelling story from a national wirehouse conference.

BITWISE的首席投资官Matt Hougan最近在一次国家有线会议上分享了一个引人入胜的故事。

What Happened at the Conference

会议上发生了什么

During a session at the conference, an audience member approached Hougan following his closing speech.

在会议上的一次会议上，一名观众在闭幕演讲后接近霍根。

The audience member had listened patiently as around 20-30 other questions were asked, biding his time to engage with Hougan. He shared that he really enjoyed the presentation and appreciated Hougan’s sentiments towards Bitcoin. However, he couldn’t seem to ‘get over the hump’ to invest.

听众耐心地听取了耐心的听力，因为提出了大约20-30个其他问题，他花了时间与Hougan互动。他分享说，他真的很喜欢演讲，并赞赏霍根（Hougan）对比特币的观点。但是，他似乎无法“克服驼峰”进行投资。

Hougan recognized this as a common concern. Many people could follow the intellectual case for Bitcoin but something held them back from taking the final step to buy.

霍根（Hougan）认识到这是一个普遍的问题。许多人可以遵循比特币的智力案例，但有些东西使他们无法采取最后一步。

To help the audience member process his thoughts, Hougan asked him what it would take. In other words, what milestones would have to be reached or events unfold to convince the audience member that Bitcoin is here to stay.

为了帮助观众的成员处理他的想法，霍根问他将要做什么。换句话说，必须达到什么里程碑，或者发生事件，以说服观众对比特币留在这里。

A Final Thought

最后的想法

As they chatted further, they touched upon the fear that the belief in Bitcoin could suddenly cease and the asset would plummet to zero.

当他们进一步聊天时，他们谈到了对比特币的信念可能会突然停止的担心，资产会跌至零。

Hougan pointed out that this fear is applicable to any asset, even gold, but acknowledged that the more intangible nature of Bitcoin could contribute to this thought stream for some investors.

霍根（Hougan）指出，这种恐惧适用于任何资产，甚至适用于黄金，但承认比特币的无形本质可能会给某些投资者带来这种思想流。

suggesting he simply write down what it would take to alleviate such fears.

暗示他只是写下减轻这种恐惧所需的条件。

To put this into perspective, Hougan listed a number of factors that may ease some investors’ minds regarding the staying power of Bitcoin:

为了介绍这一点，Hougan列出了许多因素，这些因素可能会缓解某些投资者对比特币的持久力的想法：

If the price of Bitcoin were to double or triple from here.

如果比特币的价格是从这里加倍或三倍。

If all of the major asset management firms like BlackRock (NYSE:BLK) and Vanguard started investing in Bitcoin.

如果贝莱德（NYSE：BLK）和Vanguard等所有主要资产管理公司都开始投资比特币。

If there was a huge wave of retail investors buying Bitcoin.

如果有大量散户投资者购买比特币。

If all of the major wirehouses began offering their clients Bitcoin products.

如果所有主要的电线厂开始为客户提供比特币产品。

Ultimately, the audience member left the conversation in a positive frame of mind and stated that he was going to buy Bitcoin.

最终，观众以积极的心态离开了对话，并说他将购买比特币。

Thoughts on Bitcoin ETFs and Wirehouses

关于比特币ETF和电线房的想法

Earlier this year, Ben Arms, the Global Head of Digital Assets at State Street (NYSE:STT), shared his thoughts on the role of wirehouses in expanding the digital asset market.

今年早些时候，州街（NYSE：STT）数字资产的全球数字资产负责人本·阿姆（Ben Arms）分享了他对电线房在扩展数字资产市场中的作用的想法。