JuCoin makes a global impact at TOKEN2049 Dubai, advancing its ecosystem with the “Peak Experience” vision and JuChain’s robust tech.

JuCoin, a leading cryptocurrency exchange and Web3 ecosystem developer, recently made a significant impact at TOKEN2049 Dubai (April 30-May 1). As a Platinum Sponsor of one of the world’s premier Web3 summits, JuCoin hosted a series of landmark strategic initiatives.

TOKEN2049 brought together over 15,000 industry leaders and 4,000 enterprise representatives from more than 150 countries, with over 70% in C-level positions, making it a barometer of global Web3 development.

At the main venue of TOKEN2049, JuCoin's immersive brand booth stood out as a hub for deep engagement. Centered around the core concept of "Designed for Peak Moments," the booth integrated interactive experiences, limited-edition merchandise, and in-depth insights into the JuCoin ecosystem. This transformed JuCoin's pursuit of exceptional user experience from an abstract idea into tangible brand interaction, effectively conveying its commitment to enhancing both the usability and emotional value of Web3.

On April 30, JuCoin CEO Sammi Li delivered a strategic keynote titled "From Luxury to Crypto - Designing Peak Moments in User Experience" on the main stage of TOKEN2049. Focusing on the theme of "integrating technology with empathy for the ultimate user experience," her speech drew inspiration from the world of luxury to highlight a critical aspect of Web3 adoption.

While most crypto products today are heavily benchmarked on technical metrics, they often overlook users' deep need for trust and positive emotional resonance during high-value interactions, which are effectively met by luxury brands through crafting unforgettable "peak moments" to foster loyalty.

Sammi emphasized that for Web3 to achieve mass adoption, the industry must shift from "tech for tech's sake" to a "user experience first" mindset, infusing empathy and refined detail across critical user touchpoints - from onboarding and user flows to customer support, documentation, and community engagement.

JuCoin is systematically implementing this philosophy to significantly lower the barrier to entry and boost user delight and trust in its full product suite, including JuChain, JuChat (a social platform), and JuGame (a gaming platform).

Her speech not only outlined JuCoin's product vision but also served as a rallying call to the broader Web3 community - to invest in the experience ecosystem, put users at the center, and drive the next wave of Web3 growth together.

On the evening of April 30, JuCoin hosted a themed afterparty titled "The Great Gatsby - JuFusion DJ Party" at the iconic Gatsby Dubai, catering to the elite social sphere of Web3.

Inspired by the vintage luxury aesthetic of the classic novel, the event quickly became one of the most high-profile and valuable social hubs of Dubai Web3 Week, attracting nearly 3,000 registrants - including top-tier project teams, investment institutions, and key opinion leaders (KOLs).

This meticulously crafted party offered not just a unique social atmosphere - with an AR interactive check-in area, thematic art installations, and a cross-genre performance by internationally renowned electronic music group JuFusion - but also played a catalytic role in connecting innovation with venture capital.

Exciting activities such as BTC price prediction games, Golden Key NFT raffles, and the grand prize "Ultimate Treasure" backed by JuCoin Launchpad's end-to-end incubation support, effectively energized the crowd and sparked potential collaborations.

Notably, JuChain Labs announced a priority investment pathway for the hackathon's winning team during the event and held in-depth strategic discussions with over a dozen promising startups, actively leveraging its resources to accelerate the commercialization and globalization of high-quality Web3 innovations.

Technical innovation remains the driving force behind the JuCoin ecosystem. On May 1, JuChain - the high-performance public chain of the JuCoin ecosystem - successfully hosted the final Demo Day of its second global hackathon at The H Dubai Hotel.

Focusing on two cutting-edge themes - On-Chain Traffic Hubs and Decentralized Edge Computing - the JuChain Hackathon attracted nearly 100 top developer teams globally to compete across six tracks: Core Tech Innovation, ZK-Rollup Integration, Traffic Scenario Breakthroughs, Cross-Chain Interoperability, Decentralized Content Platforms, and more.

JuChain's infrastructure provides a solid foundation for developers building the next generation of Web3 applications, offering:

• ~2-second finality thanks to its novel JPoSA consensus mechanism

• Full EVM compatibility, reducing migration costs by up to 70%

• Ultra-low base transfer fees of <0.001 JU (about 90% lower than solutions like Base)

This Demo Day was not only a public stress test for JuChain's performance and stability but also a key platform connecting top-tier developer talent with leading venture capital. A jury composed of elite VCs, renowned industry KOLs