探索新领域：了解 Gemini 的“去金钱不会去的地方”活动

11 月 4 日，加密货币交易所 Gemini 推出了最新活动“GoWhere Dollars Won't”，与爱尔兰艺术家 Matt Griffin 合作捕捉

Cryptocurrency exchange Gemini has launched a new global campaign, “Go Where Dollars Won’t,” aiming to showcase the boundless potential of cryptocurrencies.

加密货币交易所 Gemini 发起了一项新的全球活动“去美元不会去的地方”，旨在展示加密货币的无限潜力。

Partnering with Irish artist Matt Griffin, known for his work on projects like Frank Herbert's “Dune” and the “Star Wars” franchise, the campaign envisions a future where cryptocurrencies enable financial possibilities beyond traditional fiat limitations.

该活动与爱尔兰艺术家马特·格里芬（Matt Griffin）合作，他以弗兰克·赫伯特（Frank Herbert）的“沙丘”和“星球大战”系列等项目而闻名，该活动设想了一个未来，加密货币使金融可能性超越传统的法定限制。

The campaign, which began on Monday, features Griffin's unique artistic style in a series of visuals that depict scenarios like a Martian safari and asteroid skiing — imaginary settings where people use bitcoin (BTC) for extraordinary experiences that fiat currency could not facilitate.

该活动于周一开始，在一系列视觉效果中展现了格里芬独特的艺术风格，这些视觉效果描绘了火星探险和小行星滑雪等场景——人们使用比特币 (BTC) 获得法定货币无法实现的非凡体验的想象场景。

With a portfolio that includes collaborations with major brands like Disney, Lucasfilm, Warner Bros., Penguin, and Harper Collins, Griffin is lending his sci-fi-inspired perspective to the campaign, helping Gemini envision a future where cryptocurrency enables financial possibilities beyond traditional fiat limitations.

格里芬的作品包括与迪士尼、卢卡斯影业、华纳兄弟、企鹅出版社和哈珀柯林斯等主要品牌的合作，他将科幻启发的视角融入到此次活动中，帮助双子座构想一个未来，在这个未来中，加密货币能够实现超越传统的金融可能性法定限制。

Through “Go Where Dollars Won’t,” Gemini hopes to illustrate the concept of cryptocurrency as a borderless financial tool for the future. Griffin's contributions add depth to this vision, portraying crypto not only as a currency but as an enabler of new experiences.

双子座希望通过“去美元不会去的地方”来阐明加密货币作为未来无国界金融工具的概念。格里芬的贡献增加了这一愿景的深度，将加密货币不仅描绘成一种货币，而且描绘成新体验的推动者。

“We believe in a bold, exciting future. After all, today was once a crazy idea,” Gemini wrote on X. “Today, we launched a global campaign: Go Where Dollars Won’t. The creative theme challenges the boundaries of traditional currency and emphasizes exploration, growth, and crypto’s limitless potential.”

“我们相信一个大胆、令人兴奋的未来。毕竟，今天曾经是一个疯狂的想法，”Gemini 在 X 上写道。“今天，我们发起了一项全球活动：去美元不会去的地方。创意主题挑战了传统货币的界限，强调探索、增长和加密货币的无限潜力。”

“With 2,794 ad placements across New York, LA, Miami, Dallas, and London, this is just the start of a global activation,” Gemini added on Monday.

Gemini 周一补充道：“在纽约、洛杉矶、迈阿密、达拉斯和伦敦投放了 2,794 个广告，这只是全球激活的开始。”

The campaign further seeks to engage viewers by imagining a world where the boundaries of finance are broadened through digital assets, posing cryptocurrency as a potential driver of a more inclusive financial future.

该活动进一步寻求通过想象一个通过数字资产拓宽金融边界的世界来吸引观众，将加密货币视为更具包容性的金融未来的潜在驱动力。

Whether crypto will fully meet these expectations remains uncertain, yet Gemini's campaign reflects a growing interest in digital assets as an alternative to fiat currency.

加密货币是否能完全满足这些期望仍不确定，但 Gemini 的活动反映出人们对数字资产作为法定货币替代品的兴趣日益浓厚。