涂鸦：社区转变失败的承诺

有时，制作精良的计划会带来成功。其他时候，它在一次无声的崩溃中崩溃了。这是一个挚爱的加密项目的命运

Doodles, the NFT project known for its vibrant characters and collaborations with brands like Adidas and McDonald's, is entering the Web3 space with its community token, $DOOD.

NFT项目Doodles以其充满活力的角色和与Adidas和McDonald's等品牌的合作而闻名，他正在使用其社区代币（$ dood）进入Web3空间。

Promoters of the project envisioned a stellar launch for the token, rolling out a red carpet for its arrival. However, in the cryptocurrency jungle, every rise can quickly turn into a free fall. The launch of the token on Solana was a brutal illustration of this brutal reality.

该项目的发起人设想了代币的出色发射，为其到来推出了红地毯。但是，在加密货币丛林中，每个上升都会迅速变成自由跌倒。在索拉纳（Solana）上发射令牌是这种残酷现实的残酷例证。

On May 9, Doodles launched $DOOD, its community token, on Solana with a highly anticipated airdrop. The goal was to distribute 10 billion tokens, with 68% allocated to the community. On X, Doodles announced: “The creative revolution is here... we are building a movement that will transcend ages.”

5月9日，Doodles用备受期待的空投推出了Solana的社区代币$ DOOD。目的是分发100亿个令牌，分配给社区68％。在X上，Doodles宣布：“创意革命在这里……我们正在建立一个将超越年龄的运动。”

This announcement sparked enthusiasm in the crypto community. On May 8, Doodles NFT sales surged by 97%, exceeding 1.1 million dollars, according to CryptoSlam, which ranked the collection third globally.

这一公告在加密社区引起了热情。 Cryptoslam称，5月8日，Doodles NFT的销售额增长了97％，超过110万美元，该公司在全球范围内排名第三。

But as early as the next day, the euphoria turned into disappointment. According to DEX Screener, DOOD's market capitalization dropped from over 100 million to about 60 million dollars. In parallel, Doodles NFTs fell from 3.5 ETH to less than 1.5 ETH. “Clearly disappointing,” summarized @lokithebird on X. This brutal reaction evoked the fate of PENGU from Pudgy Penguins, which had dropped 50% on its launch day.

但是早在第二天，欣快就会变得失望。根据Dex Screener的说法，DOOD的市值从超过1亿美元下降到约6000万美元。同时，Doodles NFT从3.5 ETH下降到小于1.5 ETH。 “显然令人失望，” X上的@lokithebird总结了X。这种残酷的反应引起了Pudgy Penguins的Pengu命运，该企鹅在发布当天下降了50％。

Airdrop, Massive Sales, and Confused Communication

空投，大量销售和困惑的沟通

The reasons for this setback are multiple. First, a significant selling pressure, typical of airdrops where holders seek to cash out. DjaniWhaleSkul, crypto analyst, writes: “If you bought a Doodles only to speculate on $DOOD, you are probably disappointed.”

此挫折的原因是多个。首先，巨大的销售压力，典型的空投持有人寻求兑现。 Crypto分析师Djaniwhaleskul写道：“如果您只买了涂鸦来推测$ dood，那您可能会感到失望。”

Next, a strategy perceived as unclear. Despite long-term ambitions — gamification, governance, artistic incentives — the project did not specify immediate use cases. Certainly, the team wants to integrate DOOD into Base, an Ethereum L2 blockchain, and leverage the Doodles universe. But at launch, many users saw it only as a simple memecoin without concrete functionality.

接下来，一种被认为不清楚的策略。尽管有长期的野心（游戏化，治理，艺术激励措施），该项目并未指定立即用例。当然，团队希望将DOOD纳入基地，一个以太坊L2区块链，并利用Doodles Universe。但是在启动时，许多用户仅将其视为一个没有具体功能的简单模因。

The launch on Solana also caused confusion: the holder base, mainly Ethereum, had to open compatible wallets to participate. In summary, Doodles suffered from a combination of aggressive timing, a divided audience, and very high expectations.

索拉纳（Solana）的发布也引起了困惑：持有人基础（主要是以太坊）必须打开兼容的钱包才能参加。总而言之，涂鸦遭受了激进的时机，分裂的观众和非常高的期望的折磨。

But some supporters remain loyal. Djani concludes: “Projects that bet on culture and community are the ones that last.”

但是一些支持者仍然忠诚。 Djani得出结论：“押注文化和社区的项目是持久的项目。”

A Brutal Crash, Revealing Figures

残酷的崩溃，揭示了数字

The market responded starkly, but the data remains revealing of the strengths — and flaws — of this launch.

市场做出了明显的反应，但数据仍然揭示了这种发射的优势和缺陷。

Joel Agbo, contributor at CoinGecko, reminds us that these tokens “often start as memecoins but aim for utility in the long run.” This was also the bet of Pudgy Penguins, whose PENGU dropped quickly… before rising to a 2.8 billion capitalization. Doodles could follow this model, provided trust is rebuilt. Its history of collaborations (McDonald’s, Pharrell Williams, Adidas) proves its brand strength.

Coingecko的撰稿人Joel Agbo提醒我们，这些令牌“通常是作为Memecoins开始的，但从长远来看是目标。”这也是矮胖的企鹅的赌注，矮胖的企鹅的彭瓜很快下降了……在增至28亿枚大写之前。只要重建信任，涂鸦就可以遵循此模型。它的合作历史（麦当劳，阿迪达斯的麦当劳·威廉姆斯）证明了其品牌实力。

And Binance’s support, which listed $DOOD, shows that the project retains credibility among major crypto players. In short, the drop was brutal, but the rebound potential is real.

列出$ dood的Binance的支持表明，该项目保留了主要加密货币玩家的信誉。简而言之，下降是残酷的，但反弹潜力是真实的。

The Doodles project joins the list of those whose token launches initially disappointed. The Official TRUMP memecoin also plunged after a stellar start in the top 10. Yet, its supporters persevered, and the asset eventually made its mark. Nothing is decided for $DOOD: the next chapter will depend on commitment and vision.

Doodles项目加入了那些象征性推出的人的名单，最初令人失望。特朗普官方的纪念物在前十名中的出色表现之后也下降了。然而，其支持者坚持不懈，资产最终取得了成功。对于$ dood而言，没有任何决定：下一章将取决于承诺和愿景。