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Block(原名 Square)推出了一项名为“比特币转换”的新功能,允许符合条件的商家通过 Cash App 自动将其商店每日销售额的一部分(1% 至 10%)转换为比特币 (BTC)。这项服务目前可供独资经营者或单一成员有限责任公司使用,旨在为企业提供一种获取比特币并实现资产多元化的简单方法。 Block 将为这项服务收取 1% 的固定转换费,这为公司带来了潜在的额外收入来源。

Block Connects Square and Cash App for Automatic Bitcoin Conversion
Block 连接 Square 和 Cash 应用程序以实现比特币自动转换
In a significant move, Block, formerly known as Square, has integrated its merchant services system Square with its peer-to-peer payments app Cash App to facilitate automatic conversion of a portion of retail store sales into Bitcoin (BTC). This innovative tool, aptly named Bitcoin Conversions, is designed to cater to the growing demand among businesses for exposure to digital assets.
Block(以前称为 Square)采取了一项重大举措,将其商业服务系统 Square 与其点对点支付应用程序 Cash App 集成,以方便将部分零售店销售额自动转换为比特币(BTC)。这种创新工具被恰当地命名为“比特币转换”,旨在满足企业对数字资产不断增长的需求。
Simplified Bitcoin Adoption for Merchants
简化商家对比特币的采用
Bitcoin Conversions offers a streamlined solution for businesses seeking to incorporate Bitcoin into their financial strategies. Eligible Square users, initially limited to sole proprietors and single-member LLCs, will be provided with a dedicated Cash App account. This account will automatically receive a configurable percentage of their daily sales, ranging from 1% to 10%. The received funds will be seamlessly converted into BTC, providing businesses with a hassle-free method to acquire and manage the cryptocurrency.
比特币转换为寻求将比特币纳入其财务战略的企业提供了简化的解决方案。符合条件的 Square 用户最初仅限于独资经营者和单一成员有限责任公司,将获得专用的 Cash App 帐户。该帐户将自动收到每日销售额的可配置百分比,范围从 1% 到 10%。收到的资金将无缝转换为比特币,为企业提供一种轻松获取和管理加密货币的方法。
Market Demand Driven Innovation
市场需求驱动创新
Block's decision to develop Bitcoin Conversions is rooted in extensive market research among Square sellers. The company's findings indicate a strong appetite for a solution that simplifies Bitcoin adoption and diversification of business assets. This aligns with the growing recognition of Bitcoin as a valuable long-term investment and a hedge against inflation.
Block 开发比特币转换的决定源于对 Square 卖家的广泛市场研究。该公司的调查结果表明,人们对简化比特币采用和商业资产多元化的解决方案有着强烈的兴趣。这与人们日益认识到比特币是一种有价值的长期投资和对冲通胀的手段是一致的。
Convenience and Control
方便、可控
"We've heard from many sellers that they want an easy way to access Bitcoin and diversify their holdings," said Michael Rihani, Bitcoin Product Lead at Cash App. "Bitcoin Conversions automates the process for sellers while still giving them flexibility and control over how they manage their Bitcoin." This feature strikes a balance between ease of use and autonomy, empowering businesses to incorporate Bitcoin into their operations without relinquishing decision-making authority.
Cash App 的比特币产品负责人 Michael Rihani 表示:“我们从许多卖家那里听说,他们希望有一种简单的方式来获取比特币并实现资产多元化。” “比特币转换为卖家实现了流程自动化,同时仍然为他们提供了灵活性并控制他们如何管理比特币。”这一功能在易用性和自主性之间取得了平衡,使企业能够将比特币纳入其运营,而无需放弃决策权。
Potential Revenue Stream for Block
Block 的潜在收入来源
Beyond its benefits for merchants, Bitcoin Conversions also presents a promising revenue opportunity for Block. The service charges a flat 1% conversion fee, lower than the standard fee for retail Bitcoin purchases on Cash App, but still providing an additional revenue stream for the company. The scale of this revenue will depend on the number of merchants adopting the service and the volume of capital converted daily.
除了为商家带来好处之外,比特币兑换还为 Block.one 提供了一个充满希望的收入机会。该服务收取 1% 的固定转换费,低于 Cash App 上零售比特币购买的标准费用,但仍为公司提供了额外的收入来源。该收入的规模将取决于采用该服务的商家数量以及每日兑换的资本量。
Cash App as Bitcoin Hub
现金应用程序作为比特币中心
Cash App has emerged as a pivotal platform within Block's Bitcoin strategy. In addition to Bitcoin Conversions, the company recently launched Bitkey, a non-custodial hardware wallet, which seamlessly integrates with Cash App for secure Bitcoin storage and transactions. These initiatives demonstrate Block's commitment to fostering Bitcoin adoption and enhancing its ecosystem.
Cash App 已成为 Block 比特币战略中的关键平台。除了 Bitcoin Conversions 之外,该公司最近还推出了 Bitkey,一种非托管硬件钱包,它与 Cash App 无缝集成,以实现安全的比特币存储和交易。这些举措表明了 Block 对促进比特币采用和增强其生态系统的承诺。
Financial Performance and Bitcoin Holdings
财务业绩和比特币持有量
In 2023, Block's Cash App business generated a profit of $1.18 billion, representing a 25% year-over-year growth. Square, meanwhile, contributed $828 million in gross profit. As of December 2023, the company held approximately 8,038 BTC, valued at $531 million at current market prices.
2023年,Block的Cash App业务实现利润11.8亿美元,同比增长25%。与此同时,Square 贡献了 8.28 亿美元的毛利润。截至 2023 年 12 月,该公司持有约 8,038 比特币,按当前市场价格计算,价值 5.31 亿美元。
Disclosure
披露
Please note that our privacy policy, terms of use, and cookies policy can be found on our website. CoinDesk is an independent news outlet and maintains strict editorial policies. CoinDesk is a wholly owned subsidiary of Digital Currency Group, which has investments in Bullish, Block.one, and other companies involved in the cryptocurrency industry.
请注意,我们的隐私政策、使用条款和 Cookie 政策可以在我们的网站上找到。 CoinDesk 是一家独立的新闻媒体,维持严格的编辑政策。 CoinDesk是数字货币集团的全资子公司,该集团投资了Bullish、Block.one等涉及加密货币行业的公司。
Author Bio
作者简介
Daniel Kuhn is a deputy managing editor for Consensus Magazine. He holds minor amounts of BTC and ETH.
丹尼尔·库恩 (Daniel Kuhn) 是《共识》杂志的副总编辑。他持有少量 BTC 和 ETH。
Consensus 2024
2024 年共识
Discover the future of crypto, blockchain, and Web3 at Consensus 2024, the world's largest crypto conference, taking place May 29-31 in Austin, Texas. Register now and join the industry's top minds for three days of thought-provoking discussions, networking, and exploration of the latest innovations.
在全球最大的加密货币会议 Consensus 2024 上探索加密货币、区块链和 Web3 的未来,该会议将于 5 月 29 日至 31 日在德克萨斯州奥斯汀举行。立即注册,与行业顶尖人士一起参加为期三天的发人深省的讨论、交流和探索最新创新。
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