Web3 徹底改變行銷：結束轉換之謎

Web3 行銷，也稱為 MarketingFi，利用區塊鏈技術透過實現透明且可追蹤的互動來提高用戶參與度和轉換率。針對傳統數位行銷的缺陷，MarketingFi採用空投和社交農業技術，有效建構了專案與使用者之間的溝通橋樑。將 AI 與 Web3 數據和錢包分析整合在一起可以消除機器人和詐欺行為，從而促進真正的社群參與。 Cookie3 等計畫將社會農業與人工智慧資料層和推薦系統結合，以簡化 MarketingFi 活動，為獎勵數位領域活躍且有價值的社群成員制定新標準。

Revolutionizing Marketing: Web3's End to the Conversion Enigma

行銷革命：Web3 終結轉換之謎

Traditional marketing practices have long been plagued by an inherent limitation: the absence of meaningful reciprocity with the consumer. Despite the advent of social media, which has expanded the avenues for interaction, conventional marketing efforts still relegate users to the passive role of "end users."

傳統的行銷實務長期以來一直受到固有限制的困擾：缺乏與消費者有意義的互惠。儘管社群媒體的出現擴大了互動管道，但傳統的行銷工作仍然將用戶降級為「最終用戶」的被動角色。

This fundamental flaw has led to a staggering 95% failure rate in digital marketing campaigns, resulting in a colossal waste of $240 billion in advertising expenditure. For an industry projected to exceed $689 billion by 2028, this represents an alarming hemorrhage of resources.

這一根本缺陷導致數位行銷活動的失敗率高達 95%，造成 2,400 億美元的廣告支出巨大浪費。對於一個預計到 2028 年價值將超過 6,890 億美元的產業來說，這意味著令人震驚的資源流失。

Enter Web3: The Key to Conversion Quandary

進入 Web3：轉換困境的關鍵

The transformative power of Web3 lies in its ability to address the conversion conundrum that has haunted digital marketing. Empowered by blockchain technology, Web3 introduces transparency, traceability, and advanced analytics, features that seamlessly align with the principles of effective targeting.

Web3 的變革力量在於它能夠解決困擾數位行銷的轉換難題。在區塊鏈技術的支援下，Web3 引入了透明度、可追溯性和高級分析功能，這些功能與有效定位的原則無縫結合。

As the rise of decentralized finance (DeFi) has simplified the issuance of digital assets, the creation of project-specific tokens has become a ubiquitous practice within the Web3 landscape. These tokens have emerged as pivotal instruments for fostering bidirectional communication between projects and their communities, paving the way for the innovative concept of MarketingFi.

隨著去中心化金融（DeFi）的興起簡化了數位資產的發行，創建特定於專案的代幣已成為 Web3 領域中普遍存在的做法。這些代幣已成為促進專案與其社群之間雙向溝通的關鍵工具，為 MarketingFi 的創新概念鋪平了道路。

Terms such as "airdrops" and "social farming," once alien to mainstream marketing lexicon, have now become ubiquitous within Web3, offering incentives for users to engage with projects in meaningful ways.

「空投」和「社會農業」等曾經與主流行銷詞彙格格不入的術語現在在 Web3 中變得無處不在，為用戶以有意義的方式參與專案提供了激勵。

Social Farming: A New Frontier in User Engagement

社會農業：使用者參與的新領域

Web3 startups have embraced airdrops as a compelling mechanism for attracting new users and potential investors. Social farming, an extension of this concept, introduces gamification elements and specific tasks into the equation. By connecting their social media accounts or completing designated actions on platforms such as Twitter, Discord, or Telegram, users can earn rewards in the form of tokens.

Web3 新創公司已將空投視為吸引新用戶和潛在投資者的一種引人注目的機制。社會農業是這一概念的延伸，將遊戲化元素和具體任務引入其中。透過連接社交媒體帳戶或在 Twitter、Discord 或 Telegram 等平台上完成指定操作，用戶可以獲得代幣形式的獎勵。

MarketingFi, leveraging Web3 wallets for user identification, has emerged as a promising solution to the ineffective targeting that has plagued digital marketing. Initially accounting for a modest $1.3 billion market share in 2022, MarketingFi is anticipated to soar to $45 billion within the next decade, reflecting a remarkable 46% compounded annual growth rate.

MarketingFi 利用 Web3 錢包進行用戶識別，已成為解決困擾數位行銷的無效目標的一種有前途的解決方案。 MarketingFi 最初在 2022 年佔據 13 億美元的市場份額，預計在未來十年內將飆升至 450 億美元，複合年增長率高達 46%。

Mastering the Art of Airdrop Campaigns

掌握空投活動的藝術

Web3 projects have devised ingenious strategies to harness the power of airdrops and social farming to enhance community involvement. Notable successes include BlockGames (BLOCK) and Portal Coin (PORTAL), which utilized token mentions on Twitter to launch highly effective marketing campaigns.

Web3 計畫制定了巧妙的策略，利用空投和社會農業的力量來增強社區參與。顯著的成功包括 BlockGames (BLOCK) 和 Portal Coin (PORTAL)，它們利用 Twitter 上的代幣提及來發起高效的行銷活動。

By offering airdrops for tweets, retweets, quotes, replies, and likes that referenced their tokens, these projects ensured sustained community engagement. The PORTAL token's subsequent 68-fold increase in value and Block Games' acquisition of nearly a million Twitter followers underscore the potency of the social farming model.

透過為引用其代幣的推文、轉發、引用、回覆和點讚提供空投，這些項目確保了社群的持續參與。隨後 PORTAL 代幣的價值增長了 68 倍，而 Block Games 獲得了近百萬 Twitter 粉絲，這都凸顯了社會農業模式的效力。

Combating Fraudulent Actors: The Bane of Web3 Marketing

打擊詐欺者：Web3 行銷的禍根

As Web3 airdrops gain traction, they have unfortunately attracted unscrupulous individuals intent on exploiting the system. Farm accounts and Sybil attacks, employing bots, have emerged as threats to the efficacy of Web3 marketing campaigns.

隨著 Web3 空投獲得關注，不幸的是，它們吸引了意圖利用該系統的不道德個人。農場帳戶和使用機器人的女巫攻擊已經成為對 Web3 行銷活動有效性的威脅。

Malicious actors, motivated by minimal engagement or the use of bots, exploit these systems, undermining the support provided by genuine users. This dilutes the intended value for deserving community members and hinders project growth.

惡意行為者出於最低程度的參與或使用機器人的動機，利用這些系統，破壞真正使用者提供的支持。這削弱了社區成員的預期價值並阻礙了專案的發展。

AI as the Antidote: Minimizing Fraud, Maximizing Engagement

人工智慧作為解藥：最大限度地減少欺詐，最大限度地提高參與度

Artificial intelligence (AI) has emerged as a transformative force across numerous digital industries, and it holds the key to enhancing MarketingFi dynamics. By integrating AI with Web3 data and wallet analytics, it becomes possible to identify and neutralize bots and token farmers who seek to manipulate airdrop campaigns.

人工智慧 (AI) 已成為眾多數位產業的變革力量，它是增強 MarketingFi 活力的關鍵。透過將人工智慧與 Web3 數據和錢包分析相結合，可以識別並壓制那些試圖操縱空投活動的機器人和代幣農民。

Cookie3, an AI-powered data layer specifically designed for the MarketingFi space, exemplifies this innovative approach to incentivizing genuine community engagement. Backed by Cookie DAO, a collaborative venture of MarketingFi enthusiasts dedicated to blockchain-based solutions, Cookie3 empowers projects to reward users based on their true level of engagement, while excluding bots and malicious actors.

Cookie3 是一個專為 MarketingFi 領域設計的人工智慧驅動的資料層，它體現了這種激勵真正社區參與的創新方法。在 Cookie DAO（致力於基於區塊鏈的解決方案的 MarketingFi 愛好者的合作企業）的支持下，Cookie3 使專案能夠根據用戶的真實參與等級獎勵用戶，同時排除機器人和惡意行為者。

Establishing New Benchmarks in Web3 Marketing

建立 Web3 行銷新基準

Cookie3's seamless social farming ecosystem has yielded impressive results, as evidenced by the COOKIE token airdrop campaign, which attracted over 100,000 participants within a mere week. "The COOKIE Airdrop conducted by Cookie DAO capitalizes on the lessons and successes of Portal Coin's and Block Game's social farming campaigns," remarked Filip Wielanier, CEO and co-founder of Cookie3.

Cookie3 的無縫社交農業生態系統已經取得了令人矚目的成果，COOKIE 代幣空投活動就證明了這一點，該活動在短短一周內吸引了超過 10 萬名參與者。 Cookie3 執行長兼聯合創始人 Filip Wielanier 表示：“Cookie DAO 進行的 COOKIE 空投借鑒了 Portal Coin 和 Block Game 社交農業活動的經驗教訓和成功經驗。”

Harnessing Cookie3's analytics and AI capabilities, the airdrop campaign aims to foster a viral marketing phenomenon, establishing new standards for airdrops and social farming. "Our vision extends beyond mere awareness generation to cultivating a community where every interaction counts," added Wielanier.

空投活動利用 Cookie3 的分析和人工智慧功能，旨在培育病毒式行銷現象，為空投和社會農業建立新標準。維拉尼爾補充道：“我們的願景不僅僅是提高意識，而是培養一個每次互動都很重要的社區。”

Redefining User Engagement with Web3

使用 Web3 重新定義使用者參與度

Web3's transformative impact extends to user engagement, leveraging blockchain's inherent transparency and traceability to revolutionize the way community interactions are valued. By employing AI to assess both on-chain and off-chain activities, rewards can be allocated more effectively to genuinely engaged users. This paradigm shift prioritizes meaningful contributions over mere participation, heralding an era where active and value-creating community members are rightfully recognized within the digital realm.

Web3 的變革性影響延伸到用戶參與，利用區塊鏈固有的透明度和可追溯性徹底改變社群互動的評估方式。透過利用人工智慧評估鏈上和鏈下活動，可以更有效地將獎勵分配給真正參與的用戶。這種範式轉變優先考慮有意義的貢獻而不是單純的參與，預示著一個活躍且創造價值的社群成員在數位領域中得到正確認可的時代。

It is important to note that some features of Cookie3 remain under development and have yet to be implemented.

需要注意的是，Cookie3 的某些功能仍在開發中，尚未實現。

Caution and Disclaimer

注意事項和免責聲明

The information provided in this article should not be construed as investment advice or professional guidance. No entity or individual involved in this article assumes any liability for decisions or actions taken based on the presented information. Readers are advised to conduct thorough research and consult with qualified professionals before engaging in any activities mentioned within this article.

本文提供的資訊不應被視為投資建議或專業指導。本文涉及的任何單位或個人對根據所提供的資訊所採取的決定或採取的行動不承擔任何責任。建議讀者在參與本文提到的任何活動之前進行徹底的研究並諮詢合格的專業人士。

Furthermore, the value of the COOKIE token is subject to market fluctuations, and its future performance cannot be guaranteed. Holders of the COOKIE token assume all associated risks, and no guarantees of profit are provided.

此外，COOKIE 代幣的價值會受到市場波動的影響，其未來的表現無法保證。 COOKIE 代幣的持有者承擔所有相關風險，且不提供利潤保證。