Velar Unveils New Branding to Reinforce Its Leadership Position within Bitcoin's Fast-Growing DeFi Industry

Prominent Bitcoin liquidity protocol Velar, focused on mobilizing the substantial dormant capital within decentralized finance (DeFi) markets, has announced a major update to its visual identity.

The rebranding introduces a bold new logo featuring a distinctive blue and orange color scheme, designed to reinforce Velar's dedication and leadership to Bitcoin's fast-growing DeFi industry.

The refreshed branding deliberately incorporates Bitcoin's iconic orange color, highlighting how new platforms like Velar are carving out their own identity while building on the legacy of the world's most valuable cryptocurrency.

Velar's status as a key player within the Bitcoin DeFi landscape, transitioning from an experimental project to a recognized financial entity, is reflected in the new logo.

Founded in March 2023, Velar has already made substantial progress in its mission to unlock more than $1 trillion in liquidity by developing essential infrastructure that brings native decentralized finance functionalities to the leading cryptocurrency.

Velar's innovative protocols provide Bitcoin holders with access to comparable yield-generating opportunities that have fueled the growth of DeFi in the smaller Ethereum ecosystem.

Velar has already debuted Dharma, an automated market maker that could inject billions of dollars of liquidity into Bitcoin markets, and Artha, the first perpetual decentralized exchange platform that's native to the Bitcoin blockchain, offering traders up to 10x leverage when trading BTC-based digital assets.

More recently, Velar set itself up to play a key role in Bitcoin's emerging memecoin industry, launching the MemeStacker platform that allows anyone to launch their own meme-inspired tokens on the Stacks blockchain, backed by the robust security of Bitcoin itself.

“Bitcoin's rapid evolution has seen it become the foundation of a more equitable financial system without international boundaries or intermediaries that everyone can participate in,” said Velar CEO Mithil Thakore. “Velar has been at the forefront of that metamorphosis, and just as the identity of Bitcoin is evolving, so is ours, with a fresh image that reflects how we're enhancing the value of its ecosystem.”

Despite launching less than two years ago, Velar has already dramatically enhanced the utility of Bitcoin and aims to bring even greater value to its ecosystem in the years ahead.