Targeting Massive Real-World Markets, Avalanche Makes a Concerted Push to Become the Blockchain of Choice for Institutions in 2025

Avalanche is making a push to become the blockchain of choice for institutions, with a wave of new projects on Avalanche targeting massive real-world markets.

These projects are bringing on-chain efficiency to everything from the $7 trillion-a-day foreign exchange arena and global commodities trade to cross-border finance and Layer-1 infrastructure.

Five notable launches—Nonco, Watr, SecondSwap, Axiym, and Inversion—are highlighting the multi-sector expansion.

Nonco is bridging deep FX liquidity with the booming stablecoin market, automating conversions between USD and non-USD stablecoins. The platform provides atomic settlement, institutional-grade pricing via an RFQ system, and bank-grade integration.

Nonco addresses a major gap: non-USD stablecoin markets remain fragmented. By bringing FX on-chain, Nonco unlocks new remittance and trading efficiencies.

Nonco is backed by VanEck and chose Avalanche for its finality speed and customizable architecture.

One of the marquee institutional wins is Nonco, an institutional trading firm that launched its FX On-Chain protocol on Avalanche.

Nonco is bridging deep FX liquidity with the booming stablecoin market. The platform provides atomic settlement, institutional-grade pricing via an RFQ system, and bank-grade integration.

Nonco is aiming to address a major gap: non-USD stablecoin markets remain fragmented, while FX liquidity is currently limited to on-chain USD.

Nonco’s goal is to bring FX on-chain, unlocking new efficiencies in remittances and trading.

Nonco is backed by VanEck and chose Avalanche for its finality speed and customizable architecture.

Its architecture allows for rapid integration with varying banking and legal systems.

Nonco’s protocol is designed to interoperate seamlessly with Avalanche’s DeFi ecosystem.

Nonco’s goal is to provide the building blocks for a more efficient and interconnected global financial system.

Commodities and compliance chain Watr has migrated to an Avalanche subnet. Led by former Shell, BP, and JPMorgan executives, Watr is tokenizing supply chains while enforcing tariffs, sanctions, and ESG standards in real time via smart contracts.

By customizing its Avalanche subnet, Watr is aiming to ensure regional regulatory compliance while maintaining interoperability with Avalanche’s broader ecosystem.

The approach could help modernize trade finance and provide traceability, making Avalanche a home for commodities infrastructure.

SecondSwap is bringing transparency to the $100B+ market of locked/vesting tokens—assets typically exchanged through private OTC deals.

It’s introducing an on-chain auction model that will let buyers and sellers of locked tokens match transparently and programmatically.

SecondSwap’s launch on Avalanche will allow projects and DAOs to manage liquidity and secondary markets in a compliant, open fashion.

It’s a major step toward financializing all token-based assets with a trustless settlement layer.

Axiym, a Swiss-regulated platform, has processed over $132M in volume on Avalanche for licensed MSs (Money Service Businesses).

Axiym’s goal is to abstract blockchain for the user, allowing them to send cross-border payments in real time without needing direct exposure to crypto.

Avalanche’s fast finality and scalable architecture make it the ideal backend for Axiym’s real-time liquidity provisioning model.

By eliminating pre-funded nostro accounts, Axiym is aiming to free capital and reduce risk and friction.

Inversion, spearheaded by Santiago Santos, is launching a new L1 on Avalanche via subnet architecture.

The strategy is to acquire real-world businesses and migrate their operations on-chain.

The subnet model offers composability and sovereignty, with Avalanche’s support helping traditional enterprises onboard quickly.

Avalanche’s subnet tooling will enable these businesses to function like high-performance appchains—tailored, interoperable, and regulation-ready.

Inversion shows how Avalanche is scaling beyond DeFi into real-world business infrastructure.

Institutions are increasingly looking to use blockchain technology to improve efficiency and reduce costs. However, few platforms have managed to gain significant mindshare and mindshare among major institutions.

Avalanche’s advantage lies in its coordinated execution—not just performance, but enterprise curation, dev support, and public validation from credible industry players.

This year, we’re seeing institutions take a more active role in engaging with the blockchain industry.

For example, several institutions have joined the Open Metaverse Interoperability Standard (OMIS) initiative, which is aiming to create a set of standards for interoperability between different metaverse platforms.

This move could help to unlock new possibilities for collaboration and innovation in the metaverse.

Institutions are also investing in blockchain startups at a record pace. In the first quarter of 2024, venture capitalists invested $2.7 billion in blockchain startups, a 30% increase from the previous quarter.

Much of this activity is focused on Web3 startups developing decentralized applications (dapps)