曾經滾動過Twitter並思考

我們喜歡認為我們可以控制在線消費的東西。但事實是，大多數病毒的故事 - 是否是政治醜聞

Ever scroll through Twitter and thought, Wow, everyone’s talking about this. It must be important? Yeah, you’ve been played.

曾經瀏覽Twitter並思考，哇，每個人都在談論這個。一定很重要嗎？是的，你一直在玩。

We like to think we’re in control of what we consume online. But the truth is, most viral stories – whether it’s a political scandal, a brand controversy, or some influencer “exposé” – didn’t just happen. They were engineered to grab your attention.

我們喜歡認為我們可以控制在線消費的東西。但事實是，大多數病毒式故事 - 無論是政治醜聞，品牌爭議，還是一些影響者的“Exposé” - 不僅發生。他們經過精心設計，以吸引您的注意力。

It is famously known as a media hack: a strategic stunt that can manipulate news cycles, game social media algorithms, and control public perception. And it’s been happening for way longer than you think.

它被稱為媒體黑客：一種戰略特技，可以操縱新聞周期，遊戲社交媒體算法並控制公眾的看法。它的發生時間比您想像的要長。

What Exactly is a Media Hack?

媒體黑客到底是什麼？

A media hack is when someone manufactures a viral moment. You may also know it as a PR stunt, social engineering, viral manipulation, outrage baiting, and guerrilla marketing.

媒體黑客是某人製造病毒時刻的時候。您可能還知道它是公關特技，社會工程，病毒操縱，憤怒誘餌和游擊營銷。

Whether it’s real, exaggerated, or completely staged, the goal is the same: to shift attention in their favor. Personalities like Douglas Rushkoff and John Borthwick popularized the term in the early 2000s.

無論是真實的，誇張的還是完全上演的，目標都是相同的：轉移注意力的關注。道格拉斯·拉什科夫（Douglas Rushkoff）和約翰·博特威克（John Borthwick）等人物在2000年代初期普及了這個詞。

Back in the day, it was fake celebrity scandals to sell magazines. Now, it’s influencers exposing brands while conveniently plugging a competitor. It’s companies pretending their ad could not run on TV due to a ban. Moreover, it isn’t just marketing; it happens in politics, social activism, business, and personal branding.

過去，出售雜誌是假的名人醜聞。現在，有影響力的人在方便地插入競爭對手的同時，揭露品牌。由於禁令，這是假裝廣告無法在電視上運行的公司。而且，這不僅僅是營銷；它發生在政治，社會行動主義，商業和個人品牌中。

The goal? Outrage, hype, and, most importantly,

目標？憤怒，炒作，最重要的是

.

。

Media hacks are so effective because they exploit two major human tendencies: our love for drama and our instinct to take sides. Controversy naturally draws people, especially when it feels like there’s a villain and a hero. When a brand or influencer crafts a viral scandal, they know that outrage will keep people engaged far longer than something neutral or positive ever would.

媒體駭客之所以如此有效，是因為它們利用了兩個主要的人類傾向：我們對戲劇的熱愛和我們的本能。爭議自然會吸引人們，尤其是當感覺到有惡棍和英雄時。當品牌或有影響力的人製作病毒醜聞時，他們知道憤怒將使人們的參與度比中性或積極的東西更長。

Social media has built an empire on this effect. Science shows that people respond to anger, so algorithms make sure it’s anger-inducing stories they get. True or false, it doesn’t matter – it all comes down to clicks, comments, and shares. The more heated the conversation, the more visibility the story gets. This is why media hackers focus less on facts and more on emotions – they’re not trying to inform you; they’re trying to trigger a reaction.

社交媒體已經建立了這一影響的帝國。科學表明人們對憤怒做出反應，因此算法確保這是引起憤怒的故事。是或錯，沒關係 - 這一切都取決於點擊，評論和分享。對話越激烈，故事就越能看到。這就是為什麼媒體黑客少專注於事實，而不是情緒上的原因 - 他們並不是要通知您；他們正在試圖觸發反應。

Media Hacks That Actually Worked

實際上有效的媒體駭客

Not all media hacks are evil. Some are just brilliant marketing moves. Here are a few that nailed it:

並非所有的媒體黑客都是邪惡的。有些只是出色的營銷動作。這是一些釘住它的人：

When Media Hacks Backfire – Badly

當媒體入侵適得其反時 - 嚴重

For every smart media hack, there’s a disastrous attempt that blows up in someone’s face.

對於每個智能媒體的黑客，都有一種災難性的嘗試在某人的臉上吹來。

Crypto Media Hacks We All Loved to Hate

我們都喜歡討厭的加密媒體駭客

Crypto is basically the Wild West of media hacks – a space where meme coins, fake scandals, and influencer hype can turn nobodies into millionaires (or billionaires!) overnight – or drain wallets just as fast. Some of these stunts were hilarious, some were straight-up criminal, but all of them could manipulate attention and money.

Crypto基本上是媒體駭客的狂野西部 - 一個模因硬幣，假醜聞和有影響力的人炒作可以在一夜之間變成百萬富翁（或億萬富翁！），或者很快排出錢包。其中一些特技表演很有趣，有些是直接犯罪的罪犯，但所有這些都可以操縱注意力和金錢。

Hawk Tuah Coin – The Fastest Cash Grab in Meme Coin History

霍克·塔阿（Hawk Tuah）硬幣 - 模因硬幣歷史上最快的現金搶購

The internet gave us the Hawk Tuah Girl, and she gave us Hawk Tuah Coin ($TUAH). It followed the classic formula:

互聯網給了我們霍克·圖阿（Hawk Tuah）的女孩，她給了我們霍克·圖阿（Hawk Tuah Coin）（$ tuah）。它遵循經典公式：

The coin soared as meme traders piled in, but predictably, it crashed just as fast, proving once again that if your investment strategy is based on a viral TikTok soundbite, you might want to rethink your life choices.

隨著模因貿易商堆積的速度，硬幣飆升，但可以預見的是，它崩潰的速度也一樣快，再次證明，如果您的投資策略是基於病毒的Tiktok Soundbite，您可能需要重新考慮生活選擇。

Squid Game Token—The “Play-to-Earn” That Played Everyone

魷魚游戲令牌 - 玩每個人

Back in 2021, some scammers saw Squid Game dominating pop culture and thought, What if we made a token that had absolutely nothing to do with the show but used its name anyway?The plan worked – $SQUID skyrocketed over 83,000% in a few days. Then? The devs cashed out, and investors had only worthless tokens. It was the perfect example of a media hack that preyed on hype and FOMO, proving once again that just because something sounds exciting doesn’t mean it’s legit.

早在2021年，一些騙子就看到了魷魚游戲在流行文化和思想中占主導地位，如果我們製作了一個與演出完全無關的代幣，但無論如何都使用了它的名字？該計劃奏效了 - $ squid在幾天內就超過了83,000％。然後？開發人員兌現了，投資者只有毫無價值的代幣。這是一個媒體黑客炒作炒作和FOMO的完美例子，再次證明，僅僅因為聽起來令人興奮並不意味著它是合法的。

Save the Kids – The FaZe Clan Crypto Rugpull

拯救孩子們 - 陷入困境的Cran Crypto Rugpull

What’s worse than a shady meme coin? A shady meme coin pretending to be for charity.FaZe Clan members hyped up Save the Kids ($KIDS) as a token to “help underprivileged children.” Turns out, the only thing it helped was insiders getting rich before dumping their holdings. The public backlash was brutal; FaZe members got suspended, and the whole thing became a textbook case of influencer-driven media manipulation.

有什麼比陰暗的模因硬幣還糟？一枚假裝慈善的陰暗模因硬幣。Faze氏族成員大肆宣傳救助孩子們（$兒童）作為“幫助貧困兒童”的代幣。事實證明，它唯一幫助的是內部人在傾倒持股之前變得富有。公眾反彈是殘酷的。 Faze成員被暫停，整個事情成為了由影響者驅動的媒體操縱的教科書案例。

How to Avoid Getting Played

如何避免玩

The best way to avoid falling for a media hack is to take a step back before reacting. If a story spreads unusually fast and seems tailor-made to provoke outrage, it’s worth questioning why.

避免陷入媒體黑客攻擊的最佳方法是在做出反應之前退後一步。如果一個故事異常傳播，並且似乎量身定制以激發憤怒，那麼值得質疑為什麼。

If the person “exposing” something is promoting a competitor or pushing a political agenda, they might not be as unbiased

如果“暴露”某事正在促進競爭對手或推動政治議程，那麼他們可能不會公正