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薈萃分析正在改變人們,品牌和社區如何參與身臨其境的,分散的虛擬環境。它不再僅僅是一個時尚的術語。
The metaverse is at the forefront of a rapidly changing digital landscape.
元元是快速變化的數字景觀的最前沿。
People, brands, and communities are engaging in immersive, decentralized virtual environments—and it’s not just a trendy term. The upcoming internet evolution, known as Web3, prioritizes user ownership, transparency, and decentralization. This is in contrast to the current iteration of the internet, Web2, which is largely controlled by a few large tech companies.
人們,品牌和社區正在從事身臨其境的,分散的虛擬環境,而不僅僅是一個時尚的術語。即將到來的Internet Evolution(稱為Web3)優先考慮用戶所有權,透明度和權力下放。這與當前Internet Web2的迭代相反,Web2在很大程度上由一些大型科技公司控制。
Web3 is the key to establishing a strong and engaged presence in the metaverse.
Web3是建立在元評估中的強大而互動的關鍵。
Compared to the broad, top-level overviews you might find elsewhere online, this article delves deeper into the specific tactics you can use to start boosting your influence in the metaverse today.
與您可能在網上其他地方發現的廣泛的頂級概述相比,本文更深入地研究了您可以使用的特定策略,以開始在今天的Metaverse中增強您的影響力。
We'll cover everything from creating and monetizing digital assets with NFTs to joining decentralized autonomous organizations (DAOs) and the role of interoperable avatars. We'll also explore the best decentralized social media platforms for sharing your metaverse projects.
我們將介紹從與NFT創建和貨幣化數字資產到加入分散的自主組織(DAOS)以及可互操作化的化身的作用的所有內容。我們還將探索最佳的分散社交媒體平台,用於共享您的元項目。
Plus, we'll discuss the importance of legal compliance and cybersecurity in the evolving Web3 landscape.
另外,我們將討論法律合規性和網絡安全在不斷發展的Web3景觀中的重要性。
Comprehending Web3 and the Metaverse
理解Web3和Metaverse
Before diving into any strategy, it's crucial to understand the connection between Web3 and the metaverse.
在研究任何策略之前,要了解Web3和Metaverse之間的聯繫至關重要。
Using blockchain technology, Web3 is a decentralized version of the internet that provides users with control over their assets, data, and online personas. In contrast, the metaverse is a network of linked 3D virtual environments where people can interact, work, shop, and play.
Web3使用區塊鏈技術是Internet的分散版本,可為用戶提供對其資產,數據和在線角色的控制。相比之下,Metaverse是一個鏈接的3D虛擬環境網絡,人們可以在其中互動,工作,購物和播放。
Web3 powers a truly open metaverse, where users own their digital assets and have the ability to influence virtual ecosystems.
Web3為一個真正開放的元元提供了動力,用戶擁有其數字資產並具有影響虛擬生態系統的能力。
Why Is It a Good Idea to Establish a Metaverse Presence?
為什麼要建立元偏見是個好主意?
The potential of the metaverse is not just hype, it’s backed by real numbers:
元元的潛力不僅是炒作,而且還得到了實數的支持:
* According to McKinsey & Company, investments in the metaverse more than doubled from $57 billion in 2021 to over $120 billion in 2022.
*據McKinsey&Company稱,對Metaverse的投資從2021年的570億美元翻了一番,增加到2022年的1200億美元。
* The global metaverse market is projected to surpass $800 billion by 2030, with industries like education, healthcare, gaming, and retail all taking active roles.
*到2030年,全球元社會市場預計將超過8000億美元,而教育,醫療保健,遊戲和零售等行業都扮演著積極的角色。
* A survey by Gartner suggests that 25% of people will be spending at least one hour a day in the metaverse for work, shopping, education, or entertainment by 2026.The time to build your presence is now.
*加特納(Gartner)的一項調查表明,到2026年,有25%的人每天至少要在元,購物,教育或娛樂活動中花費至少一個小時。現在是時候建立您的存在了。
1. Create and Own Digital Assets with NFTs
1。與NFT創建和擁有數字資產
Non-fungible tokens (NFTs) are one of the cornerstones of Web3. These unique digital assets, built on blockchain, give users full ownership of virtual items such as:
無可殺傷的令牌(NFTS)是Web3的基石之一。這些獨特的數字資產建立在區塊鏈上,為用戶提供了虛擬項目的全部所有權,例如:
* Digital art
*數字藝術
* Virtual land
*虛擬土地
* Avatars
*化身
* Wearables
*可穿戴設備
* Access passes
*訪問通過
NFTs can be created using platforms like OpenSea, Rarible, and Flow.
可以使用Opensea,Rarible和Flow等平台創建NFT。
By creating NFTs, you can monetize your digital presence and offer exclusive content or experiences to your audience. Virtual land in platforms like Decentraland and The Sandbox is already being sold for hundreds of thousands of dollars.
通過創建NFT,您可以通過數字形象獲利,並為您的受眾提供獨家內容或體驗。分散式和沙箱等平台上的虛擬土地已經被出售了數十萬美元。
Strategy tip: Use smart contracts to automate NFT royalties, ensuring recurring income every time your NFT is sold.
策略提示:使用智能合約來自動化NFT特許權使用費,確保每次出售NFT時經常收入。
2. Establish Your Identity with a Web3 Wallet
2。用Web3錢包建立您的身份
Your Web3 wallet acts as your digital passport to the metaverse. Wallets like MetaMask, Trust Wallet, and Phantom let you securely manage your crypto, NFTs, and online identity.
您的Web3錢包充當了您的數字護照。諸如Metamask,Trust Wallet和Phantom之類的錢包讓您可以安全地管理加密貨幣,NFT和在線身份。
Instead of relying on usernames and passwords, Web3 wallets use cryptographic keys to authenticate users and protect their assets.
Web3錢包不依賴用戶名和密碼,而是使用加密密鑰來驗證用戶並保護其資產。
This provides a decentralized and secure framework for interacting with dApps, blockchains, and virtual worlds.
這為與DAPP,區塊鍊和虛擬世界互動提供了一個分散且安全的框架。
Strategy tip: Link your Web3 wallet to multiple metaverse platforms to seamlessly transfer assets and maintain a consistent identity across virtual ecosystems.
策略提示:將您的Web3錢包鏈接到多個metaverse平台,以無縫傳輸資產並在虛擬生態系統中保持一致的身份。
3. Join Decentralized Autonomous Organizations (DAOs)
3。加入去中心化的自主組織(DAOS)
DAOs are blockchain-based organizations governed by smart contracts and community voting. Instead of a central authority, decisions are made collectively by members who hold governance tokens.
DAO是基於區塊鏈的組織,受智能合同和社區投票管轄。而不是中央權威,而是由擁有治理令牌的成員共同做出的決定。
Participating in DAOs can:
參加Daos可以:
* Build your reputation in niche metaverse communities
*在利基元社區中建立聲譽
* Offer early access to exclusive digital land or assets
*提供儘早獲得獨家數字土地或資產的訪問權限
* Provide real influence in shaping metaverse rules and features
*在塑造元元規則和功能中提供真正的影響
Strategy tip: Start by joining DAOs focused on metaverse development, such as Aavegotchi DAO or Moloch DAO, to contribute to future-shaping decisions.
策略提示:首先加入DAO,重點關注元開發,例如Aavegotchi Dao或Moloch Dao,以促進未來的塑造決策。
4. Develop Interoperable Avatars and Assets
4。開發可互操作的化身和資產
A key component of Web3 is interoperability—the ability to move assets and identities across platforms. Metaverse users are increasingly seeking avatars and wearables that work in multiple virtual worlds.
Web3的關鍵組成部分是互操作性,即跨平台移動資產和身份的能力。元用戶越來越多地尋找在多個虛擬世界中起作用的化身和可穿戴設備。
This allows for seamless integration and a unified online presence.
這允許無縫集成和統一的在線形象。
Strategy tip: Build or use avatars using open-source 3D formats (like GLTF or FBX) and mint them as NFTs. This allows for cross-platform compatibility, enhancing your reach and branding.
策略提示:使用開源3D格式(例如GLTF或FBX)構建或使用化身,並將其鑄造為NFT。這允許跨平台兼容性,增強您的覆蓋範圍和品牌。
Example: An NFT-based avatar created in Ready Player Me can be used across 700+ apps and games.
示例:在Ready Player ME中創建的基於NFT的頭像可以在700多個應用程序和遊戲中使用。
5. Host Virtual Events and Experiences
5。主持虛擬事件和經驗
Just like websites boosted visibility in Web2, metaverse events can
就像網站在Web2中提高可見性一樣,元事件也可以
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