Metaplanet “Japan’s MicroStrategy,” Intensifies Its Bitcoin (BTC) Strategy by Issuing $15M in 0% Bonds

Key Insights:

* Metaplanet, a Japanese firm sometimes called "Japan's MicroStrategy," has upped its Bitcoin (BTC) strategy by issuing $15 million in 0% bonds to specifically buy more BTC.

* This move brings Metaplanet's total Bitcoin holdings to 6,796 BTC, valued at approximately $700 million at current market prices.

* The structure of the issuance of ordinary bonds for $15 million by Metaplanet with a 0% bond rate also distinguishes it from other financial operations.

* Unlike the traditional bonds, the 0% bonds do not pay any interest. That means that investors are lending money to the company without any quick returns. This form of financing implies that the investors are bullish on Metaplanet’s long-term plans on Bitcoin and expect the underlying asset to increase in value.

What Happened:

As reported by CCNews, Metaplanet is making sure its confidence in Bitcoin as a means of value storage by adopting to buy more BTC with the proceeds from its new bond issue. This approach is similar to the strategy of MicroStrategy (NASDAQ:MCRQ) which has turned out to be one of the largest corporate owners of Bitcoin.

Using zero-interest debt, Metaplanet can increase BTC exposure without having to dilute shareholder equity or take on interest-bearing liabilities, as a capital-efficient way to grow its holdings.

On May 12, 2025, Metaplanet bought another 1,241 BTC at average price of around $102,119 per coin. This latest purchase increased its position of overall Bitcoin portfolio to 6,796 BTC, acquired at an average cost of 89,492$, which amounts to approximately $608.2 million in investments. Year-to-date, the company has so far have achieved 170% yield on its BTC position.

See More: Benzinga's Guide To Bitcoin (BTC) Investing

The firm's latest move comes after it announced in March that it would be issuing $15 million in 0% bonds to fund the purchase of additional Bitcoin. The bonds were fully subscribed for by institutional investors.

The company's strategy is to use its capital efficiently and effectively to increase its Bitcoin holdings over time. It also aims to provide investors with an opportunity to participate in the long-term growth of Bitcoin.

As one of the largest bitcoin miners, Foundry, recently announced shutting down its operations due to the unprofitability at the current market price, several institutions are making a strong interest in the crypto market.

As the Bitcoin price is showing signs of recovery after the recent downturn, major financial institutions, like BlackRock (NYSE:BLK), have begun to apply for bitcoin ETFs.

Despite the recent price fluctuations, the executives at Goldman Sachs (NYSE:GS) are still bullish on bitcoin in the long term and are advising clients to invest in the cryptocurrency.