Memecoins 是有史以來最好的粉絲參與工具：Arthur Hayes 在川普加密貨幣炒作中稱 40 億美元繁榮

大聯盟！當選總統唐納德·川普和前第一夫人梅拉尼婭·川普帶著自己的迷因幣 TRUMP 和 MELANIA 進入了加密貨幣領域。

President-elect Donald Trump and former First Lady Melania Trump have each gotten their own memecoins, named TRUMP and MELANIA, respectively.

當選總統唐納德·特朗普和前第一夫人梅拉尼婭·特朗普都獲得了自己的模因幣，分別命名為 TRUMP 和 MELANIA。

These tokens, launched on January 17 and January 19, have sparked discussions on the role of crypto as a branding and fan engagement tool.

這些代幣於 1 月 17 日和 1 月 19 日推出，引發了關於加密貨幣作為品牌和粉絲參與工具的作用的討論。

The TRUMP token saw a surge following its announcement, but it also faced scrutiny. The Trump Organization and its affiliates reportedly own 80% of the token's supply. Critics have highlighted the centralization risks, suggesting that foreign entities could use the token to influence the incoming administration.

川普代幣發布後價格飆升，但也面臨審查。據報道，川普集團及其附屬機構擁有該代幣供應量的 80%。批評者強調了中心化風險，表明外國實體可以使用該代幣來影響即將上任的政府。

Meanwhile, the MELANIA token also experienced rapid growth, reportedly reaching a market cap of $4 billion within the first 30 minutes of trading.

與此同時，MELANIA 代幣也經歷了快速增長，據報導在交易的前 30 分鐘內市值就達到了 40 億美元。

This development has prompted speculation on the broader impact of celebrity involvement in the crypto space.

這一發展引發了人們對名人參與加密貨幣領域更廣泛影響的猜測。

In a tweet on January 19, BitMEX co-founder and crypto veteran Arthur Hayes commented on the phenomenon, stating that memecoins are “the best fan engagement tool ever invented.”

在 1 月 19 日的一條推文中，BitMEX 聯合創始人兼加密貨幣資深人士 Arthur Hayes 評論了這一現象，稱模因幣是「有史以來發明的最好的粉絲參與工具」。

Hayes suggested that TRUMP and MELANIA could inspire other big names to launch their own memecoins, mentioning Taylor Swift and Beyoncé as potential candidates.

海耶斯表示，川普和梅蘭妮亞可以激勵其他知名人士推出自己的迷因幣，並提到泰勒絲和碧昂絲是潛在的候選人。

Several factors are contributing to the memecoin trend:

有幾個因素促成了模因幣的趨勢：

Fan engagement: Memecoins enable celebrities to forge a direct connection with their followers, fostering a sense of community and shared enthusiasm.

粉絲參與度：Memecoin 讓名人能夠與其粉絲建立直接聯繫，培養社區意識和共同熱情。

Branding potential: Digital assets offer a unique and engaging platform for expanding personal or organizational brands, allowing celebrities to connect with their audiences on a deeper level.

品牌潛力：數位資產為擴展個人或組織品牌提供了一個獨特且引人入勝的平台，使名人能夠與觀眾進行更深層次的聯繫。

Market opportunity: The rapid rise of TRUMP and MELANIA tokens showcases the potential profitability of celebrity-backed cryptocurrencies, attracting both investors and fans.

市場機會：TRUMP和MELANIA代幣的快速崛起展示了名人支持的加密貨幣的潛在盈利能力，吸引了投資者和粉絲。

However, the rise of memecoins also raises ethical and regulatory concerns.

然而，模因幣的興起也引發了道德和監管方面的擔憂。

Critics argue that politicians using crypto could blur the lines between public service and personal gain, potentially eroding trust in both crypto and governance.

批評者認為，使用加密貨幣的政治人物可能會模糊公共服務和個人利益之間的界限，可能會削弱對加密貨幣和治理的信任。

Additionally, there are concerns regarding market manipulation and conflicts of interest when token ownership is unclear. These issues will likely require attention from regulators as the crypto landscape continues to evolve.

此外，當代幣所有權不明確時，人們也擔心市場操縱和利益衝突。隨著加密貨幣格局的不斷發展，這些問題可能需要監管機構的關注。