麥當勞嘉年華促銷：紀念幣和辣美食

麥當勞在 20 世紀 80 年代的嘉年華麥樂雞促銷活動為顧客提供了來自六個拉丁美洲國家（阿根廷、哥斯達黎加、厄瓜多爾、危地馬拉、秘魯和委內瑞拉）的真正的收藏硬幣作為獎勵以及辣醬。儘管促銷活動對文化不敏感，但可收藏的硬幣和醬汁仍然被顧客深深記住。

McDonald's Fiesta Promotion: A Brief History of Collectible Coins and Spicy Sauces

麥當勞嘉年華促銷：收藏硬幣和辣醬的簡史

In the realm of fast food promotions, McDonald's has had its fair share of memorable campaigns, and the Fiesta Chicken McNuggets promotion of the late 1980s stands out as a unique and fondly remembered offering.

在快餐促銷領域，麥當勞也有不少令人難忘的促銷活動，其中 20 世紀 80 年代末的嘉年華麥樂雞促銷活動因其獨特且令人難忘的產品而脫穎而出。

A Culinary Fiesta with a Currency Twist

貨幣扭曲的美食嘉年華

Launched in 1988, the Fiesta promotion sought to entice customers with a combination of tantalizing flavors and a collectible element. The highlight of the campaign was the distribution of real coins from six Latin American countries with each purchase of a Fiesta McNuggets meal.

Fiesta 促銷活動於 1988 年推出，旨在透過誘人的口味和收藏元素的結合來吸引顧客。活動的亮點是，每購買一份嘉年華麥樂雞餐，就會分發來自六個拉丁美洲國家的真實硬幣。

Exotic Sauces and Cultural Sensitivity

異國情調的醬汁和文化敏感性

Accompanying the collectible coins were a trio of vibrant dipping sauces inspired by Latin American cuisine: Mesquite BBQ, Green Chili Salsa with Jalapeño Peppers, and Mild Salsa with Chunks of Tomato and Onions. These sauces were a departure from the traditional ketchup and ranch offerings, reflecting the growing popularity of chips and salsa at the time.

伴隨著這些收藏硬幣的是三款充滿活力的蘸醬，靈感來自拉丁美洲美食：豆科灌木燒烤、青辣椒莎莎醬配墨西哥胡椒，以及溫和莎莎醬配番茄和洋蔥塊。這些醬汁與傳統的番茄醬和牧場產品不同，反映出當時薯片和莎莎醬越來越受歡迎。

While the promotion aimed to celebrate Latin American flavors, its messaging has been criticized in retrospect for its cultural insensitivity, referring to the coins as "real south of the border coins," a phrase that diminishes the distinct identities of the participating countries.

雖然此次促銷活動旨在頌揚拉丁美洲風味，但事後看來，其所傳達的信息因其文化不敏感而受到批評，將這些硬幣稱為“真正的邊境南部硬幣”，這一短語削弱了參與國家的獨特身分。

Coins from Across the Americas

來自美洲各地的硬幣

The Fiesta coins, adorned with the flags and national symbols of Argentina, Costa Rica, Ecuador, Guatemala, Peru, and Venezuela, were not meant to be used as currency in the United States. Instead, they served as commemorative souvenirs, each accompanied by a collectible card providing information about the coin's origins.

裝飾有阿根廷、哥斯達黎加、厄瓜多爾、瓜地馬拉、秘魯和委內瑞拉國旗和國家象徵的嘉年華硬幣並不打算在美國用作貨幣。相反，它們作為紀念紀念品，每張都附有一張提供有關硬幣起源信息的收藏卡。

Limited-Time Indulgence

限時放縱

Despite the cultural sensitivities, the Fiesta Chicken McNuggets promotion was overall well-received by customers, who appreciated the unique sauces and the collectible coins. However, the promotion had a relatively short lifespan, lasting only four weeks before it was discontinued.

儘管存在文化敏感性，但嘉年華麥樂雞促銷總體上受到了顧客的好評，他們欣賞獨特的醬汁和具有收藏價值的硬幣。然而，該促銷活動的持續時間相對較短，僅持續了四個星期就被終止了。

Legacy of Big-Money Promotions

大筆促銷的遺產

McDonald's Fiesta promotion was not the first time the fast food giant had offered its customers the chance to win big. In 1987, just a year before the Fiesta campaign, McDonald's introduced its Monopoly game, which promised customers a chance to win prizes ranging from free cheeseburgers to new cars.

麥當勞嘉年華促銷並不是這家速食巨頭第一次提供顧客贏取大獎的機會。 1987 年，就在嘉年華活動的前一年，麥當勞推出了大富翁遊戲，承諾顧客有機會贏得從免費起司漢堡到新車等各種獎品。

Monopoly Scandal and Legal Fallout

壟斷醜聞和法律後果

While the Monopoly game initially boosted sales and customer loyalty, it later became embroiled in a massive fraud scandal. An HBO documentary, "McMillions," revealed that a security guard involved in distributing the prize-winning game pieces had been stealing them for years, resulting in an estimated $25 million in class action lawsuits against McDonald's.

雖然大富翁遊戲最初提高了銷售和客戶忠誠度，但後來捲入了大規模詐欺醜聞。 HBO 的一部紀錄片《McMillions》透露，一名參與分發獲獎遊戲作品的保全多年來一直在偷竊這些遊戲作品，導致麥當勞面臨估計價值 2500 萬美元的集體訴訟。

Fast Food History Unraveled

揭開快餐歷史

The Fiesta Chicken McNuggets promotion and the Monopoly scandal are examples of the highs and lows of fast food promotions, showcasing the marketing strategies, cultural impact, and potential pitfalls of such campaigns. They provide a glimpse into the history of McDonald's, one of the world's largest fast food chains, and serve as a reminder of the enduring appeal of collectible items and the pursuit of financial gain.

嘉年華麥樂雞促銷和大富翁醜聞是快餐促銷的高潮和低谷的例子，展示了此類活動的營銷策略、文化影響和潛在陷阱。它們讓我們一窺世界上最大的快餐連鎖店之一麥當勞的歷史，並提醒人們收藏品的持久吸引力和對經濟利益的追求。