Jeju Island to Launch Digital Tourist Card Based on NFT (Non-Fungible Token) Technology

Jeju Island, renowned for its captivating natural beauty and status as a leading tourist destination in South Korea, is set to introduce a groundbreaking digital tourist card powered by NFT (non-fungible token) technology. This initiative, slated for launch by the end of 2025, aims to revolutionise the local tourism offerings by harnessing the transformative capabilities of blockchain. Aimed at attracting a younger demographic, particularly Millennials and Generation Z, who are highly engaged with technology and cryptocurrencies, the NFT tourist card will offer a range of exclusive benefits, including discounts on local services and attractions, as well as travel subsidies that can be utilised in the regional currency. This project is designed to not only benefit international tourists but will also have a significant impact on domestic tourism. By providing economic incentives and discounts on local activities, the initiative aims to increase footfall at the island's main attractions and encourage repeat tourism, ultimately enhancing the visitor experience while bolstering the local economy. The NFT tourist card initiative marks a progressive step towards integrating blockchain technology into the local economy. Jeju Island has already taken strides in this direction with the introduction of Tamna Jeon in 2019, a stablecoin built on distributed ledger technology that supports local merchants and offers incentives to customers through reloadable prepaid cards. This new NFT project complements such initiatives, contributing to the creation of a robust digital ecosystem. The trial of the NFT-based card will commence in the second half of 2025, initially focusing on domestic visitors before expanding to include international tourists. The local government aims to leverage the NFT tourist card to cement Jeju's reputation as a global hub for blockchain innovation, attracting a young, tech-savvy audience. While the project holds immense potential for innovation, Jeju Island must navigate the stringent South Korean regulations governing the cryptocurrency and NFT sector. However, the launch of the NFT-based tourist card could have a positive ripple effect on both the tourism and cryptocurrency industries worldwide. By showcasing the successful integration of blockchain in tourism, this initiative may serve as a blueprint for other destinations, fostering collaborations between tourism boards and blockchain developers to create cutting-edge digital solutions. Ultimately, this project presents an opportunity to redefine the travel landscape through the integration of advanced digital tools, ultimately enriching the visitor experience.