加密產業需要加緊採取行動來提高其聲譽

最近有關破產加密貨幣交易所 Mt. Gox 準備將客戶（僅 15%）丟失的比特幣重新找回的消息再次出現

Recent news about bankrupt crypto exchange Mt. Gox preparing to reunite customers with just 15% of their lost Bitcoin has served as a stark reminder of the ongoing battle between cryptocurrency and scams within the industry.

最近有關破產的加密貨幣交易所 Mt. Gox 準備將客戶損失的 15% 比特幣重新團聚的消息，強烈提醒人們加密貨幣與行業內詐騙之間正在進行的鬥爭。

The crypto industry has a reputation problem, and with increasing numbers of investors and users entering the space, it's time to step up and take action.

加密產業存在聲譽問題，隨著越來越多的投資者和用戶進入該領域，是時候站出來採取行動了。

Paul Quickenden, blockchain futurist and Chief Commercial Officer at Easy Crypto, weighs in on what the industry needs to do to improve its reputation through two key focuses.

區塊鏈未來學家兼 Easy Crypto 首席商務官 Paul Quickenden 透過兩個關鍵焦點闡述了該行業需要採取哪些措施來提高其聲譽。

Both sides of the same coin…

同一枚硬幣的兩面…

In the rapidly evolving world of crypto, trust must be continually earned by institutions, providers and innovators as they design and build out the functionality and user experience to engender the trust that the next wave of adopters needs and expects.

在快速發展的加密世界中，機構、供應商和創新者在設計和建構功能和使用者體驗時必須不斷贏得信任，以產生下一波採用者所需和期望的信任。

At its core, ‘digital trust’ is two sides of the same coin - 'operational' trust ensures that technology is reliable and less prone to scams and attacks, while ‘relational’ trust focuses on empowering, educating and protecting users. For the industry to grow sustainably, both types of trust must be in place to ensure decentralised finance is as inclusive and fair as possible to its diverse range of users.

從本質上講，「數位信任」是同一枚硬幣的兩個面向——「操作」信任確保技術可靠且不易受到詐騙和攻擊，而「關係」信任則側重於授權、教育和保護用戶。為了使該行業可持續發展，兩種類型的信任都必須到位，以確保去中心化金融對其不同的用戶盡可能具有包容性和公平性。

Operational trust

營運信任

Investors and potential users all want (and deserve) a safe, secure investment environment. While blockchain technology inherently offers security, crypto innovators can enhance this by integrating security and clever UX into the design, development and deployment stages of crypto offerings (such as exchanges).

投資者和潛在用戶都希望（並且應該）有一個安全可靠的投資環境。雖然區塊鏈技術本質上提供了安全性，但加密貨幣創新者可以透過將安全性和巧妙的用戶體驗整合到加密產品（例如交易所）的設計、開發和部署階段來增強這一點。

Importantly, crypto exchanges that take custody of investor funds are essentially replacing centralised control with another form of centralised control in which users cede access to their money to someone else. Non-custodial exchange models in which users manage their own crypto via their own personal wallets, underscore user autonomy and security.

重要的是，託管投資者資金的加密貨幣交易所本質上正在用另一種形式的集中控制取代集中控制，在這種形式中，用戶將對其資金的存取權轉讓給其他人。在非託管交易模型中，用戶透過自己的個人錢包管理自己的加密貨幣，強調了用戶的自主權和安全性。

Ensuring users can do so safely and with minimal friction is important, including innovating around how users ensure they safeguard their access. Many wallet innovators believe self-custody doesn’t necessarily have to mean using a complex (and in many cases, easy-to-forget) seed phrase. Technologies like Multi-Party Computation (MPC) use ‘key shards’ rather than entire seed phrases to authorise transactions, providing users effective control over their assets with options like Two-Factor Authentication (2FA). Easy Crypto is also pioneering new ways of offering users wallet ‘back-up’, including password-free approaches and ‘Social recovery’ which involves designating trusted individuals to help you in the recovery process; and cloud backup. (In short, we are trying to make it human.)

確保用戶能夠安全且最小化地執行此操作非常重要，包括圍繞用戶如何確保其存取權限進行創新。許多錢包創新者認為，自我保管並不一定意味著使用複雜的（並且在許多情況下，容易忘記的）助記詞。多方計算 (MPC) 等技術使用「金鑰碎片」而不是整個種子短語來授權交易，透過雙重認證 (2FA) 等選項為使用者提供對其資產的有效控制。 Easy Crypto 還開創了為用戶提供錢包“備份”的新方式，包括無密碼方法和“社交恢復”，其中包括指定值得信賴的個人來幫助您完成恢復過程；和雲端備份。 （簡而言之，我們正在努力使其人性化。）

Relational trust

關係信任

Investors and newcomers want more than just a secure platform; they want to be valued as a customer and receive support in their crypto journey. While robust security is crucial, the industry must foster a culture of trust and transparency that goes beyond technical safeguards to create a user-centred environment that empowers, educates, and protects users.

投資者和新來者想要的不僅僅是一個安全的平台；他們希望作為客戶受到重視並在加密之旅中獲得支援。雖然強大的安全性至關重要，但該行業必須培養一種超越技術保障的信任和透明度文化，以創造一個以用戶為中心的環境，為用戶提供支援、教育和保護。

This relies on both regulation and empowerment.

這依賴於監管和賦權。

Industry-wide regulation

全行業監管

Proper regulation is needed to give consumers confidence and ensure the same standards expected from their other financial service providers. This will require coordinated, cross-industry collaboration globally. Encouragingly, initiatives like the Digital Trust Working Group formed in 2023 to advise the Asia Pacific Economic Cooperation, which includes 21 member economies, are already underway with key representation from the blockchain industry.

需要適當的監管來給予消費者信心並確保其他金融服務提供者所期望的標準相同。這需要全球範圍內協調一致的跨產業合作。令人鼓舞的是，諸如 2023 年成立的數位信任工作小組等旨在為包括 21 個成員經濟體的亞太經濟合作組織提供建議的舉措已經在進行中，其中來自區塊鏈行業的主要代表。

Empowerment

賦權

Adopting a user-centred approach to simplifying all aspects of the crypto experience will help accelerate adoption by a great number of users.

採用以用戶為中心的方法來簡化加密體驗的各個方面將有助於加速大量用戶的採用。

This needs to include:

這需要包括：

There’s work to do to change the narrative completely; but through a focus on both operational and relational trust, the crypto industry will be able to answer “YES!” in good conscience to the question: “Is it safe to invest in crypto?”

要徹底改變敘述方式還有很多工作要做；但透過專注於營運和關係信任，加密產業將能夠回答“是！”憑良心回答這個問題：“投資加密貨幣安全嗎？”