Circle 與 HKT 合作，為香港商家探索區塊鏈驅動的客戶忠誠度解決方案

此次合作利用 Circle 的 Web3 產品（包括其可編程錢包）來開發客戶參與工具，幫助企業利用數位資產和智能合約。

Cryptocurrency company Circle, the issuer of the second-largest stablecoin USD Coin (USDC), is collaborating with Hong Kong telecommunications provider HKT to explore blockchain-based customer loyalty solutions for merchants in the region.

加密貨幣公司 Circle 是第二大穩定幣美元硬幣 (USDC) 的發行人，它正在與香港電信提供商 HKT 合作，為該地區的商家探索基於區塊鏈的客戶忠誠度解決方案。

The collaboration will leverage Circle’s Web3 products, including its programmable wallets, to develop customer engagement tools that will help businesses harness digital assets and smart contracts to create deeper connections with consumers in Hong Kong.

此次合作將利用 Circle 的 Web3 產品（包括可編程錢包）開發客戶互動工具，幫助企業利用數位資產和智慧合約與香港消費者建立更深入的聯繫。

“Together, we aim to deliver unique loyalty solutions that empower merchants to build deeper connections with their customers in Hong Kong,” said Monita Leung, CEO of HKT Digital Ventures.

HKT Digital Ventures 執行長 Monita Leung 表示：“我們的目標是共同提供獨特的忠誠度解決方案，使商家能夠與香港客戶建立更深的聯繫。”

“This collaboration is a testament to our commitment to helping businesses unlock the potential of blockchain technology to create value-driven customer experiences, redefining loyalty programs and providing merchants with the tools they need to thrive in the digital economy,” added Jeremy Allaire, CEO of Circle.

執行長Jeremy Allaire 補充道：「此次合作證明了我們致力於幫助企業釋放區塊鏈技術的潛力，創造價值驅動的客戶體驗，重新定義忠誠度計劃，並為商家提供在數位經濟中蓬勃發展所需的工具。

The partnership aligns with Circle’s broader expansion efforts in Asia. Earlier this year, the company partnered with Coincheck to increase USDC access in Japan.

此次合作符合 Circle 在亞洲更廣泛的擴張努力。今年早些時候，該公司與 Coincheck 合作，增加了 USDC 在日本的訪問。

USDC is the second-largest stablecoin in the cryptocurrency market, with a market capitalization of roughly $33 billion, according to data from CoinMarketCap. The largest stablecoin, Tether’s USDT, has a market cap of $120 billion.

根據 CoinMarketCap 的數據，USDC 是加密貨幣市場第二大穩定幣，市值約 330 億美元。最大的穩定幣 Tether 的 USDT 市值為 1200 億美元。

Circle filed a confidential draft S-1 document with the SEC in January, indicating its plans to go public. Although the number of shares and price range for the offering haven’t been set yet, the company is gearing up for the IPO. In May, Circle also revealed plans to move its legal domicile from Ireland to the U.S. in preparation for the public offering.

Circle 一月份向 SEC 提交了一份機密的 S-1 文件草案，表明其計劃公開。儘管此次發行的股票數量和價格區間尚未確定，但該公司正在為首次公開發行做準備。今年 5 月，Circle 還透露計劃將合法住所從愛爾蘭遷至美國，為公開發行做準備。

Circle’s valuation reached $9 billion in 2022 when it attempted to go public via a special purpose acquisition company (SPAC) deal with Concord Acquisition Corp. However, the proposed merger was mutually terminated in December 2022 due to the U.S. Securities and Exchange Commission’s (SEC) delayed approval and the fallout from the FTX collapse and subsequent crypto winter.

Circle 的估值在2022 年達到90 億美元，當時它試圖透過與Concord Acquisition Corp 的特殊目的收購公司(SPAC) 交易上市。 12 月雙方終止延遲批准以及 FTX 崩潰和隨後的加密貨幣冬天的影響。