本·赫頓：從大學生到數百萬美元公司的首席行銷官

很少大學生能說自己是一家價值數百萬美元的公司的首席行銷長（CMO）。但這正是 Ben Hutton 在領導 CoinHub Media（一個面向錢幣收藏家的線上業務）的行銷部門時所說的話。

Ben Hutton is a junior marketing major at Cedarville University and the Chief Marketing Officer for CoinHub Media, a multimillion-dollar online business for coin collectors.

Ben Hutton 是錫達維爾大學行銷專業的大三學生，也是 CoinHub Media 的首席行銷官，CoinHub Media 是一家面向硬幣收藏家的價值數百萬美元的線上業務。

Hutton was selected for this position by his friend, Blake Alma, a 23-year-old entrepreneur and the CEO of the company. CoinHub Media is an online business that makes coin collecting more accessible. By offering a fast-paced auction experience on the platform WhatNot, coin collectors can easily grow their collection.

Hutton 是由他的朋友、23 歲的企業家兼公司執行長 Blake Alma 選擇擔任此職位。 CoinHub Media 是一家線上企業，讓硬幣收集變得更容易。透過在 WhatNot 平台上提供快節奏的拍賣體驗，錢幣收藏家可以輕鬆增加他們的收藏。

Hutton and Alma first met at a homeschool event when Hutton was in seventh grade. They developed a fruitful friendship that has since bolstered CoinHub’s success.

赫頓和阿爾瑪第一次見面是在家庭學校活動中，當時赫頓七年級。他們建立了富有成效的友誼，為 CoinHub 的成功奠定了基礎。

The marketing position was first presented to Hutton through an Instagram post by Alma. What was first thought to be only a summer marketing internship has turned into the chief marketing officer role for Hutton.

行銷職位最初是透過 Alma 在 Instagram 上發布的貼文向 Hutton 提出的。赫頓最初被認為只是暑期行銷實習，現在卻變成了首席行銷長。

“When we had the interview, I had no idea I would be given the role of CMO,” said Hutton. “After our interview, he offered me the role of CMO as part of my internship with the company and promised me a bright future. CoinHub Media has allowed me to be a part of an incredible and rare experience.”

「當我們接受面試時，我並不知道我會擔任首席行銷官，」赫頓說。 「面試後，他向我提供了首席行銷長的職位，作為我在公司實習的一部分，並向我承諾了一個光明的未來。 CoinHub Media 讓我能夠參與一次令人難以置信且罕見的體驗。

Despite his success, Hutton finds that balancing student life and being the CMO of a successful business is challenging. As the CMO, his work is demanding, requiring him to develop marketing strategies, manage the team, oversee marketing campaigns and digital marketing, and network with other companies — while still focusing on his academic studies at Cedarville.

儘管取得了成功，赫頓發現平衡學生生活和成為成功企業的首席行銷長是具有挑戰性的。作為首席行銷官，他的工作要求很高，要求他制定行銷策略、管理團隊、監督行銷活動和數位行銷，並與其他公司建立聯繫，同時仍專注於在 Cedarville 的學術研究。

“There are many times where I’ve experienced burnout and exhaustion,” said Hutton. “Working hard and giving credit to the Lord is the most valuable thing I have learned at CoinHub Media.”

「很多時候我都經歷過倦怠和疲憊，」赫頓說。 “努力工作並把榮耀歸給上帝是我在 CoinHub Media 學到的最有價值的東西。”

Hutton credits Cedarville’s Integrated Business Core (IBC) organization for teaching him the importance of teamwork and problem-solving. Additionally, the Cedarville University Entrepreneurship (CUE) program has instilled in him a new vision for business and entrepreneurship.

Hutton 認為 Cedarville 的綜合業務核心 (IBC) 組織教會了他團隊合作和解決問題的重要性。此外，錫達維爾大學創業（CUE）計畫為他灌輸了商業和創業的新願景。

“Ben Hutton has a rare gift. His enthusiasm is infectious, and his talent is more refined than professionals three times his age,” said Dr. Kary Oberbrunner, Berry Chair of Entrepreneurship at Cedarville University and a Wall Street Journal and USA Today bestselling author.

「本·赫頓擁有罕見的天賦。他的熱情極具感染力，而且他的才華比他年齡三倍的專業人士更加精煉。伯布倫納(Kary Oberbrunner) 博士說。

Hutton’s role as CMO of CoinHub Media and his dedication to earning his degree are a solid testament to his professionalism and maturity.

Hutton 擔任 CoinHub Media 首席行銷長的角色以及他對獲得學位的奉獻精神充分證明了他的專業和成熟度。