美麗的加密貨幣遊戲：加密貨幣如何重塑足球贊助

加密貨幣和足球之間日益密切的關係正在重塑體育贊助，其中義大利甲級聯賽處於領先地位。

Serie A club AC Milan has partnered with Telegram-based crypto casino TG. Casino, making the online gambling platform the club’s official regional iGaming partner in August 2024.

意甲俱樂部 AC 米蘭已與基於 Telegram 的加密貨幣賭場 TG 合作。 Casino，該線上賭博平台於 2024 年 8 月成為俱樂部的官方區域 iGaming 合作夥伴。

This partnership will provide AC Milan fans with exclusive access to behind-the-scenes tours at the Milanello training ground and VIP experiences at the San Siro stadium.

此次合作將為 AC 米蘭球迷提供米蘭內洛訓練場的幕後參觀和聖西羅球場的 VIP 體驗的獨家機會。

Fans who hold TG. Casino’s $TGC tokens will benefit the most from this partnership.

持有TG的粉絲。 Casino 的 $TGC 代幣將從此次合作中受益最多。

Holders of the tokens will be eligible for various experiences, including behind-the-scenes tours of the Milanello training ground and VIP experiences at the iconic San Siro stadium.

代幣持有者將有資格獲得各種體驗，包括米蘭內羅訓練場的幕後遊覽以及標誌性聖西羅球場的 VIP 體驗。

By partnering with AC Milan, TG. Casino aims to expand its brand presence in the competitive iGaming market.

透過與 AC 米蘭、TG 合作。 Casino 旨在擴大其在競爭激烈的 iGaming 市場中的品牌影響力。

This trend is not limited to Italian football. As sponsorship negotiations for the 2024–25 season reach record highs, the English Premier League has also welcomed cryptocurrency partnerships, contributing about £130 million to the league.

這種趨勢不僅限於義大利足球。隨著2024-25賽季的贊助談判達到歷史新高，英超聯賽也迎來了加密貨幣合作夥伴，為聯賽貢獻了約1.3億英鎊。

This shift comes as gambling sponsorships, which have been a major source of revenue for many Premier League teams, are now facing tighter regulations.

這一轉變發生之際，賭博贊助一直是許多英超球隊的主要收入來源，但現在正面臨更嚴格的監管。

As a result, clubs are actively seeking alternative revenue streams, making several crypto and Bitcoin start-ups appealing partners.

因此，俱樂部正在積極尋求替代收入來源，使一些加密貨幣和比特幣新創公司成為有吸引力的合作夥伴。

Part of this increase in crypto sponsorships is due to clubs’ growing confidence in these financial firms.

加密貨幣贊助增加的部分原因是俱樂部對這些金融公司的信心不斷增強。

A year ago, concerns about regulatory scrutiny made clubs hesitant to enter such partnerships, but now, with clearer regulations in place, they feel more secure.

一年前，出於對監管審查的擔憂，俱樂部對於是否建立此類合作夥伴關係猶豫不決，但現在，有了更明確的監管規定，他們感到更加安全。

Moreover, crypto companies have adjusted their strategies, focusing more on brand awareness rather than direct sales.

此外，加密貨幣公司也調整了策略，更重視品牌知名度而不是直接銷售。

One notable deal in the Premier League is Kraken’s partnership with Tottenham Hotspur.

英超聯賽中一項值得注意的交易是 Kraken 與托特納姆熱刺隊的合作。

As one of the world’s largest cryptocurrency exchanges, Kraken has become the official crypto and Web3 partner for Tottenham in the 2024/25 season.

作為全球最大的加密貨幣交易所之一，Kraken 已成為托特納姆熱刺隊 2024/25 賽季的官方加密貨幣和 Web3 合作夥伴。

This partnership goes beyond simply displaying the Kraken logo; it aims to use Web3 technologies to create new avenues for fan interaction, such as virtual experiences and blockchain-based rewards programs.

這種合作關係不僅僅是展示 Kraken 標誌；它旨在利用 Web3 技術為粉絲互動創造新的途徑，例如虛擬體驗和基於區塊鏈的獎勵計劃。

Another significant deal involves Manchester City and OKX, a well-known crypto exchange.

另一項重大交易涉及曼城和知名加密貨幣交易所 OKX。

Valued at $70 million, this partnership highlights the substantial investments crypto companies are willing to make to align with top-tier football clubs.

此次合作價值 7,000 萬美元，凸顯了加密貨幣公司願意與頂級足球俱樂部合作進行的大量投資。

With Manchester City’s strong international presence, OLX stands to improve its visibility in key markets.

憑藉曼城強大的國際影響力，OLX 有望提高其在主要市場的知名度。

However, not all crypto-related sponsorships are with top clubs. Nottingham Forest has partnered with Floki, a cryptocurrency token inspired by Elon Musk’s Shiba Inu dog.

然而，並非所有與加密貨幣相關的贊助都來自頂級俱樂部。諾丁漢森林與 Floki 合作，這是一種受 Elon Musk 的柴犬啟發的加密貨幣代幣。

This collaboration highlights the diverse range of crypto companies eager to enter the sports world, from major exchanges to niche tokens.

這次合作凸顯了渴望進入體育界的各種加密貨幣公司，從主要交易所到利基代幣。

Floki aims to leverage football’s global popularity to draw attention to its offerings and enhance its brand visibility within the competitive cryptocurrency market.

Floki 旨在利用足球的全球知名度來吸引人們對其產品的關注，並提高其在競爭激烈的加密貨幣市場中的品牌知名度。

Crypto sponsorships are also reaching beyond individual clubs to embrace major competitions.

加密貨幣贊助也超出了單一俱樂部的範圍，涵蓋了大型比賽。

Crypto.com has secured a sponsorship deal with UEFA’s Champions League that runs until 2027, highlighting the crypto industry’s ambition to align with Europe’s elite football tournaments.

Crypto.com 已與歐足總冠軍聯賽達成贊助協議，該協議有效期至 2027 年，凸顯了加密產業與歐洲精英足球錦標賽保持一致的雄心。

This high-profile partnership gives crypto brands a place in the global football narrative, potentially exposing them to millions of fans worldwide.

這種備受矚目的合作關係讓加密貨幣品牌在全球足球敘事中佔有一席之地，有可能讓它們接觸到全球數百萬球迷。

Despite this growing trend, some Premier League clubs are approaching crypto partnerships cautiously.

儘管這種趨勢不斷增長，但一些英超俱樂部仍在謹慎地建立加密貨幣合作夥伴關係。

The volatile nature of the cryptocurrency market has led many clubs to include protective clauses in their contracts, such as upfront payments and exit options in case of reputational harm.

加密貨幣市場的波動性導致許多俱樂部在合約中加入保護條款，例如預付款和聲譽受損時的退出選擇。

These measures reflect an understanding that while crypto sponsorships can be lucrative, they also carry risks due to market fluctuations and potential regulatory issues.

這些措施反映了一種認知，雖然加密貨幣贊助可能利潤豐厚，但它們也因市場波動和潛在的監管問題而帶來風險。

The timing of these partnerships is particularly significant as the Premier League prepares for a ban on front-of-shirt gambling advertisements set for the 2026/27 season.

隨著英超聯賽準備在 2026/27 賽季禁止球衣正面賭博廣告，這些合作夥伴關係的時機尤其重要。

In the 2023/24 season, eight Premier League teams had front-of-shirt gambling sponsors that generated nearly $80 million annually.

2023/24賽季，八支英超球隊擁有球衣正面賭博贊助商，每年帶來近8,000萬美元的收入。

With gambling sponsorships declining, cryptocurrency firms are seen as potential solutions to fill this financial gap.

隨著賭博贊助的減少，加密貨幣公司被視為填補此財務缺口的潛在解決方案。

However, not all Premier League teams have jumped on the crypto bandwagon.

然而，並非所有英超球隊都加入了加密貨幣的行列。

Clubs like Brighton & Hove Albion, Brentford, Fulham, Ipswich, Liverpool, and AFC Bournemouth currently do not have crypto-related sponsors for the 2024/25 season.

布萊頓、布倫特福德、富勒姆、伊普斯維奇、利物浦和伯恩茅斯等俱樂部目前在 2024/25 賽季沒有與加密貨幣相關的贊助商。

Some have shown interest in exploring such partnerships in the past, indicating that the landscape may change as the season progresses.

一些人過去曾表現出探索此類合作夥伴關係的興趣，這表明隨著季節的進展，情況可能會發生變化。

These partnerships often extend beyond financial backing; cryptocurrency companies aim to leverage blockchain technology to enhance fan engagement and create new revenue streams for clubs.

這些夥伴關係往往超越了財務支持的範疇；加密貨幣公司旨在利用區塊鏈技術來提高球迷參與度並為俱樂部創造新的收入來源。

Some collaborations involve fan tokens or NFTs, providing supporters unique ways to connect with their favourite teams.

一些合作涉及粉絲代幣或 NFT，為支持者提供與他們最喜歡的球隊聯繫的獨特方式。

As the 2024/25 Premier League season unfolds, the impact of these crypto partnerships will become clearer.

隨著 2024/25 賽季英超聯賽的展開，這些加密貨幣合作夥伴關係的影響將變得更加明顯。

Clubs and their sponsors will closely monitor fan reactions and regulatory developments while assessing how well these collaborations perform.

俱樂部及其贊助商將密切關注球迷的反應和監管發展，同時評估這些合作的表現。

The success

成功