Autograph 作為粉絲平台重新推出，在 Tom Brady 的 FTX 遇到麻煩後放棄了 NFT

粉絲平台的推出完成了 Autograph 方向的重大轉變，該平台最初是作為 NFT 數位收藏品市場推出的

National Football League (NFL) legend Tom Brady’s sports technology startup, Autograph, has relaunched as a fan platform, ditching the non-fungible token (NFT) functionality that was central to its original pitch.

美國國家橄欖球聯盟 (NFL) 傳奇人物湯姆·布雷迪 (Tom Brady) 的體育科技新創公司 Autograph 已作為粉絲平台重新推出，放棄了其最初宣傳的核心功能——不可替代代幣 (NFT)。

Launched back in 2021, Autograph set out to become a digital collectible marketplace for NFTs, securing up to US$200 million in funding from athletes and tech executives. Tennis star Naomi Osaka and Apple’s senior vice president of services Eddy Cue were among the investors. It also struck up agreements with major rights holders such as golf’s PGA Tour.

Autograph 於 2021 年推出，旨在成為 NFT 的數位收藏品市場，從運動員和技術高管那裡獲得了高達 2 億美元的資金。網球明星 Naomi Osaka 和蘋果服務資深副總裁 Eddy Cue 是投資者之一。它還與高爾夫PGA巡迴賽等主要權利持有者達成了協議。

But the fan platform rollout marks a major shift in direction for Autograph. NFT space has seen a downturn, and Brady himself encountered troubles as an ambassador for collapsed crypto firm FTX.

但粉絲平台的推出標誌著 Autograph 方向的重大轉變。 NFT 領域出現了低迷，布雷迪本人作為倒閉的加密公司 FTX 的大使也遇到了麻煩。

Now boldly declaring itself to be the “most comprehensive and personalised fan experience in sports”, Autograph: Sports Fandom will aggregate content like social posts, audio and videos into a single destination, rewarding users for consuming it.

現在，Autograph: Sports Fandom 大膽宣稱自己是“體育界最全面、最個性化的球迷體驗”，它將把社交帖子、音頻和視頻等內容聚合到一個目的地，獎勵用戶的消費。

The new platform aggregates a network of over 3,800 creators, blogs, social accounts, YouTube channels and podcasts, covering more than 240 professional and college sports teams.

新平台匯集了超過 3,800 個創作者、部落格、社交帳戶、YouTube 頻道和播客的網絡，涵蓋 240 多個專業和大學運動隊。

Fans set their favourite teams and are then served a personalised feed of this creator-led content, powered by artificial intelligence (AI). They are awarded ‘coins’ for each item they consume and other “acts of fandom”.

球迷可以設定自己最喜歡的球隊，然後在人工智慧 (AI) 的支持下，獲得由創作者主導的個人化內容。他們消費的每件物品和其他「粉絲行為」都會獲得「硬幣」。

These coins can be used to unlock access to exclusive items such as tickets, merchandise or memorabilia, as well as in-person experiences. While participants in this network will benefit from traffic and impressions, Autograph hopes to monetise this fandom through ecommerce and other revenue streams.

這些硬幣可用於解鎖獨家物品，如門票、商品或紀念品，以及親身體驗。雖然該網路的參與者將從流量和印像中受益，但 Autograph 希望透過電子商務和其他收入來源將粉絲群貨幣化。

“FTX collapse to prompt shift in crypto sector’s relationship with sports industry”

“FTX 崩潰將促使加密貨幣行業與體育產業的關係發生轉變”

“PGA Tour and Tom Brady’s Autograph agree NFT collectibles deal”

“PGA 巡迴賽和 Tom Brady's Autograph 達成 NFT 收藏品交易”

“We’re pulling together awesome content from top creators all in one place, so we can give fans an amazing experience and really show how much we appreciate everything they do,” said Brady.

「我們將頂級創作者的精彩內容匯集到一個地方，這樣我們就可以為粉絲提供令人驚嘆的體驗，並真正展示我們對他們所做的一切的感激之情，」布雷迪說。

Autograph’s platform has spent the past year in an invite-only beta phase featuring creators covering the University of Michigan Wolverines college football team – Brady’s alma mater. Among the rewards on offer were discounted tickets to the College Football Playoff (CFP) semi-finals and finals, and the National Collegiate Athletic Association (NCAA) March Madness college basketball tournaments.

Autograph 的平台在過去的一年裡一直處於僅限邀請的測試階段，其中包括布雷迪的母校密西根大學狼獾大學橄欖球隊的創作者。提供的獎勵包括大學橄欖球季後賽 (CFP) 半決賽和決賽以及美國大學體育協會 (NCAA) 瘋狂三月大學籃球錦標賽的折扣門票。

So far, the platform says it has attracted “tens of thousands of fans” who have spent a total of 211,000 hours on the application, recording more than two million acts of fandom and collecting over 16.5 million coins. More than 270,000 offers have been redeemed, and Autograph is scaling out the model to other teams and more sports.

該平台表示，到目前為止，它已經吸引了“數萬名粉絲”，他們在該應用程式上花費了總計 211,000 小時，記錄了超過 200 萬個粉絲行為，並收集了超過 1650 萬枚硬幣。超過 270,000 個優惠已兌換，Autograph 正在將該模型擴展到其他球隊和更多運動項目。

“Autograph’s mission has always been to connect communities of fans more deeply with the teams, icons, and properties that they love,” said Dillon Rosenblatt, chief executive and co-founder of Autograph. “We’ve now evolved the platform to be able to engage even more fan communities in innovative ways. We’re powering daily sports content for fans, using our Passport feature to quantify and recognise fandom, and ultimately striving to leverage our technology to give more meaning and recognition to fans everywhere.”

Autograph 執行長兼聯合創始人 Dillon Rosenblatt 表示：“Autograph 的使命始終是將粉絲社群與他們喜愛的球隊、偶像和資產更深入地聯繫起來。” 「我們現在已經發展了這個平台，能夠以創新的方式吸引更多的粉絲社群。我們為球迷提供日常體育內容，使用我們的 Passport 功能來量化和識別球迷群體，並最終努力利用我們的技術為世界各地的球迷賦予更多意義和認可。