亞馬遜，元和AR眼鏡競賽：新的邊界

亞馬遜和梅塔正在準備參加增強現實（AR）眼鏡競技場。本文探討了他們的策略，所涉及的技術以及對消費者的意義。

The AR glasses landscape is heating up, with Amazon and Meta leading the charge. Both companies are developing augmented reality (AR) glasses, signaling a major push into the consumer technology market. Let's dive into what this means for the future of wearable tech.

Ar眼鏡的景觀正在加熱，亞馬遜和Meta領導了電荷。兩家公司都在開發增強現實（AR）眼鏡，這標誌著進入消費技術市場的主要推動力。讓我們深入了解這對可穿戴技術的未來意味著什麼。

Amazon's Dual Approach: Delivery Drivers and Consumers

亞馬遜的雙重方法：交貨驅動程序和消費者

Amazon is taking a two-pronged approach to AR glasses. First, they're targeting their massive delivery workforce with a project codenamed Amelia, expected in Q2 2026. These glasses will provide navigation, delivery notes, and productivity tools, streamlining operations and reducing reliance on handheld devices.

亞馬遜正在採用兩管齊的AR眼鏡。首先，他們將針對代號Amelia的項目的大規模交付員工，預計將在第二季度2026年。這些眼鏡將提供導航，送貨筆記和生產力工具，簡化操作並減少對手持設備的依賴。

Simultaneously, Amazon is developing Jayhawk, AR glasses for everyday consumers, slated for late 2026 or early 2027. Jayhawk will feature a camera, microphone, speakers, and a single-eye, full-color display, putting Amazon in direct competition with Meta and Apple.

同時，亞馬遜正在開發Jayhawk，用於日常消費者的AR眼鏡，計劃於2026年末或2027年初。 Jayhawk將配備相機，麥克風，揚聲器，揚聲器和單眼，全面展示，使亞馬遜與Meta和Meta和Apple直接競爭。

Delivery Drivers as a Testing Ground

送貨驅動程序作為測試地面

By first deploying AR glasses to its delivery drivers, Amazon gains a valuable testing ground. This allows them to refine both hardware and software before launching a consumer product. It's a smart, strategic move, minimizing risks and maximizing potential.

首先將AR眼鏡部署到其交付驅動器中，亞馬遜獲得了寶貴的測試場。這使他們可以在推出消費產品之前先精煉硬件和軟件。這是一個明智，戰略性的舉動，最大程度地降低風險並最大程度地發揮潛力。

Meta's Head Start and the Competitive Landscape

Meta的前鋒和競爭格局

Meta already has a head start in the AR glasses market with its Ray-Ban smart glasses and the upcoming Hypernova. Apple is also expected to release its own AR glasses within a similar timeframe. Amazon faces an uphill battle to catch up, given that Meta and Apple have been investing heavily in AR for years.

梅塔（Meta）已經在AR眼鏡市場上脫穎而出，其射線棕色智能眼鏡和即將推出的Hypernova。預計蘋果還可以在類似的時間範圍內釋放自己的AR眼鏡。鑑於梅塔（Meta）和蘋果（Apple）多年來一直在AR投資，因此亞馬遜面臨著一場艱苦的戰鬥。

Amazon's Strategic Late Entry

亞馬遜的戰略晚期

Amazon's cautious, enterprise-first rollout reflects a common technology adoption curve. By 2027, competitors will likely have multiple iterations of AR glasses in consumers' hands. The question is whether Amazon's scale, logistics expertise, and cloud computing power will allow it to leapfrog rivals once it fully commits.

亞馬遜謹慎的企業 - 首先推出反映了一種常見的技術採用曲線。到2027年，競爭對手可能會在消費者手中進行多次AR眼鏡的迭代。問題是，亞馬遜的規模，物流專業知識和雲計算能力是否可以使其一旦完全投入就可以超越競爭對手。

The Tech Behind the Glasses

眼鏡背後的技術

Amazon's consumer AR glasses will feature a single-eye, full-color display, microphone, speaker, and camera, and will be designed to overlay digital information directly into a user's visual field. The company is partnering with Meta-Bounds to integrate display components.

亞馬遜的消費者AR眼鏡將配備單眼，全彩色顯示屏，麥克風，揚聲器和相機，並將設計用於將數字信息直接疊加到用戶的視野中。該公司正在與元結合在一起，以集成顯示組件。

Holoworld and the AI-Powered Future

Holoworld和AI驅動的未來

While Amazon and Meta are focused on hardware, other companies are building the AI-powered ecosystems that will drive the AR experience. Holoworld, for example, is developing an agentic app store that enables creators to build and monetize AI-powered interactive worlds and virtual characters. This type of platform could be crucial for the widespread adoption of AR glasses.

儘管亞馬遜和Meta專注於硬件，但其他公司正在建立AI驅動的生態系統，這些生態系統將推動AR體驗。例如，Holoworld正在開發一個代理App Store，該商店使創作者能夠建立和貨幣化AI驅動的交互式世界和虛擬字符。這種類型的平台對於廣泛採用AR眼鏡可能至關重要。

Holoworld leverages AI engines for natural language processing, voice modeling, and multi-modal interactions. Users can design agents with customized personality traits, behaviors, and appearances. The HOLO token serves as the native utility and governance token for the Holoworld ecosystem.

Holoworld利用AI引擎進行自然語言處理，語音建模和多模式相互作用。用戶可以設計具有自定義性格特徵，行為和外觀的代理商。 Holo令牌是Holoworld生態系統的本地效用和治理令牌。

The Analyst's View: XRP and Amazon's Parallel Paths

分析師的觀點：XRP和亞馬遜的並行路徑

Crypto analyst Nick Anderson draws an interesting parallel between XRP's price chart and Amazon's early consolidation. Anderson notes that Amazon's stock traded roughly flat for about 3,800 days after 2000 before breaking out in 2010. He argues that XRP is in a similar sideways phase now, potentially setting the stage for a future surge.

加密分析師尼克·安德森（Nick Anderson）在XRP的價格表和亞馬遜早期合併之間取得了有趣的相似之處。安德森（Anderson）指出，亞馬遜的股票在2000年之後大約持平了大約3,800天，然後在2010年爆發。

Final Thoughts

最後的想法

The AR glasses market is poised for explosive growth, and Amazon's entry is a significant development. Whether they can catch up with Meta and Apple remains to be seen, but their dual approach and strategic enterprise testing could give them an edge. One thing's for sure: the future of wearable tech is looking brighter and more immersive than ever. So, get ready to rock those AR glasses and step into a whole new world – it's gonna be wild!

AR眼鏡市場有望迅速增長，亞馬遜的進入是一個重大發展。他們是否可以趕上Meta和Apple還有待觀察，但是他們的雙重方法和戰略企業測試可以使它們具有優勢。可以肯定的是：可穿戴技術的未來看起來比以往任何時候都更明亮，更身臨其境。因此，準備好搖晃那些Ar眼鏡，進入一個全新的世界 - 它將是狂野的！