A new study finds that 68% of Americans have purchased bitcoin since President Trump announced reciprocal tariffs

A new study by NFT Evening has found that 68% of Americans have bought bitcoin (BTC) since the U.S. President Donald Trump announced reciprocal tariffs. This figure surpasses the proportion that bought gold by nearly 24%.

The study, which featured some 1,290 participants, indicated 71.60% of respondents allocate more funds to BTC than to gold after tariff announcements. The findings are the latest to reaffirm BTC's status as a safe haven asset.

As reported by Bitcoin.com News and other media outlets, BTC appeared to trend downward with the rest of traditional assets when the U.S. government initially signaled its intention to impose tariffs on both “friends and foes.” However, after the tariff announcement on so-called Liberation Day, BTC alongside global markets tanked, with the top cryptocurrency dropping to just over $75,000 on April 7.

At the time, bitcoin’s apparent correlation with traditional assets seemed to undercut advocates’ claims that it is a digital version of gold. On the other hand, physical gold’s more than 30% surge in the first quarter of 2025 appeared to reinforce its own status as the go-to asset in times of crisis.

Yet, as the NFT Evening study findings suggest, those tariffs have in fact motivated new entrants to the crypto market. “Approximately 26.23% of Americans reported buying bitcoin for the first time specifically due to these tariffs, marking a significant inflow of new crypto investors,” the study report asserts.

Furthermore, the study found that 75.62% of Americans view the leading cryptocurrency as a genuine safe haven, something that highlights its growing credibility and perceived reliability in turbulent times.

>See Also: Trump Administration’s Bitcoin Reserve Plan

The Trump administration’s plan to establish a Bitcoin Reserve is also seen as another factor likely to bolster Americans’ perception of the cryptocurrency.

“An overwhelming 81.48% indicate they plan to increase bitcoin investments if the US Bitcoin Reserve Bill passes, reflecting strong anticipation and enthusiasm toward favorable crypto legislation,” the study report asserts.

The study also indicates that a significant majority of Americans (75%) believe that individuals’ policies and actions will drive bitcoin’s price to new record highs. This highlights a strong perception that the Trump administration is influencing cryptocurrency market trends.