Canelo Álvarez, the renowned boxer and IBF super middleweight title contender, has partnered with 1win.com, a premier online gaming and sports betting platform.
The partnership was announced following Álvarez’s historic victory for the IBF title.
Performing at his peak on May 3, Álvarez is set to regain the IBF title and become the undisputed super middleweight champion once again.
Having already won the WBA, WBC, and WBO titles, Álvarez’s triumph will be a significant milestone in boxing history, and 1win.com is honored to be a part of it.
With this agreement, 1win.com becomes Canelo’s long-term partner and sponsor. According to both parties, the collaboration is based on shared ideals, including performance, discipline, and pushing the boundaries of sports.
“When we talk about champions, we talk about people like Saul Álvarez! A fighter who went from a farm near Guadalajara to the absolute top of world boxing. A legend in and out of the ring—and now, the official ambassador of 1win. Not just because he is a legend, but because his mindset—focus, discipline, drive—is exactly what we believe in,” the owner and CEO of 1win.com shared in his statement posted on Telegram. “Canelo chooses victory, while 1win chooses the best!”
Álvarez himself shared his excitement about the new collaboration on his social media, saying, “I am proud to announce my official partnership with 1win—a global brand established for champions. Just like in boxing, success takes focus, strategy, and passion—and 1win brings that same winning energy. Get ready for exclusive content, exciting challenges, and big surprises. Let’s take the ultimate gaming to the next level—together with 1win!”
Álvarez has joined the growing list of 1win.com’s global ambassadors, including actor Johnny Sins and cricketer David Warner. Working with MMA legend Conor McGregor earlier in April, the brand reaffirmed its dedication to interacting with the best athletes and entertainers worldwide.
Founded in 2016, 1win.com is well-known for its online gaming, sports betting, and casino services. It also actively supports esports, conventional sports, and charitable causes.
As a top cryptocurrency casino today, 1win.com innovates in the iGaming industry. Setting a new benchmark for speed and ease, the platform allows deposits and withdrawals using USDT (TRC-20) in as little as 90 seconds. With support for Bitcoin, USDT, USDC, Ethereum, Tron, Litecoin, Monero, Dogecoin, Bitcoin Cash, Dash, Zcash, Stellar, Ripple, and BNB, 1win is a popular option for gamers who are knowledgeable about cryptocurrencies all over the world.
