Zillion Integrates with PayU's Checkout Platform to Allow Users Making Qualifying Purchases to Earn Coins

PayU, a leading payment technology provider in emerging markets, has announced a partnership with Zillion, a multi-sector loyalty program, to integrate Zillion Coins into PayU’s checkout platform.

As part of the collaboration, users making qualifying purchases on PayU’s checkout will automatically earn Zillion Coins, reward points that can later be redeemed for discounts or benefits with Zillion’s partner brands. The coins will also be available for immediate use at checkout, effectively transforming loyalty rewards into instant savings.

This partnership expands the reach of both companies: for Zillion, it increases the opportunities for earning and redeeming points across various consumer touchpoints; for PayU, it provides merchants with a loyalty-linked incentive program that has the potential to boost customer retention and increase transaction volumes.

Zillion’s current network of partners includes various sectors such as retail, fuel, healthcare, travel, and entertainment. The company has announced plans to continue adding more partners to increase the value of its rewards program.

By facilitating real-time rewards within the payment process, this partnership could benefit both consumers and merchants as they navigate a competitive digital commerce landscape. However, neither company has yet disclosed the financial details of the partnership or anticipated performance metrics.

Other integrations from PayU

In March 2025, PayU GPO Romania announced the integration of the Click to Pay service, a new one-click payment option designed for Visa and Mastercard cardholders.

This feature provides a faster and more convenient online shopping experience with Click to Pay on any device. It also enables customers to easily use their preferred payment method without having to repeatedly enter their card details.

The company is committed to meeting the needs, preferences, and demands of clients and users in a constantly evolving market. It also prioritises compliance with local industry regulations and laws.

To cater to the needs of ecommerce users, card organisations introduced Click to Pay, a solution that merges payment convenience with stringent security standards. PayU's main objective is to enable merchants to provide these increasingly popular payment options, aiming to reach a wider customer base.