Tether is reportedly preparing to re-enter the U.S. market with a new digital asset by the end of 2025.

Tether, the largest stablecoin issuer known for its turbulent past in the U.S., is reportedly planning to re-enter the market by 2025 with a new dollar-backed digital asset.

This move marks a strategic shift for Tether, which has been attempting to shed its controversial image and forge closer ties with regulators and law enforcement agencies. After relocating its headquarters to El Salvador earlier this year, the firm is now aiming for a return to the U.S., showcasing its pivot towards a more compliant and transparent operating model.

Having faced criticism over transparency and compliance issues in the past, Tether is aiming to change that narrative. CEO Paolo Ardoino has been actively involved in shaping emerging U.S. crypto regulation, particularly in relation to stablecoins.

As reported by CNBC, Ardoino has participated in legislative efforts such as the GENIUS Act, which proposes regulatory standards for digital dollar tokens and includes provisions to facilitate cooperation between law enforcement agencies and crypto firms.

This renewed focus on compliance comes as Tether continues to highlight the size and security of its reserves. The company claims to hold nearly $120 billion in U.S. Treasuries, along with an additional $7 billion in excess equity, which are reportedly managed by Cantor Fitzgerald, a major financial services firm.

Furthermore, Tether has been regularly releasing attestations of its reserves, an attempt to move past past controversies, such as a settlement with New York authorities in 2021 over claims that the company had been misrepresenting the backing for its stablecoin.

With stablecoin regulation gaining momentum in the U.S., Tether is positioning itself not only as a dominant issuer but also as one that is more cooperative and transparent, aiming to gain recognition in a regulatory environment that is becoming increasingly strict.