Trump’s World Liberty Token Begins Trading— Here's How The First Family Is Getting Rich From Crypto

A digital token launched by World Liberty Financial—the crypto venture President Donald Trump and his family co-founded—is trading at five to 15 times what early backers paid, despite falling about 25% from its high on its market debut Monday. Forbes staff writer Zach Everson joined "Forbes Newsroom" to discuss. Read more on Forbes: https://www.forbes.com/sites/zacheverson/2025/09/02/trump-crypto-token-wlfi-world-liberty-financial/ Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more: https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript Stay Connected Forbes on Facebook: http://fb.com/forbes Forbes Video on Twitter: http://www.twitter.com/forbes Forbes Video on Instagram: http://instagram.com/forbes More From Forbes: http://forbes.com