TRANSPARENCY DOESN'T WORK IF IT'S NOT ACCESSIBLE - Danimim (Mamo) | Builder Chat #04

🎙️ BUILDER CHAT #04 - Danimim (Mamo/Moonwell) Fourth edition of Builder Chat! In this episode, we welcome Danimim, Growth from Mamo and Moonwell, who worked on projects like Chainlink, Nouns Brasil and Balancer before diving headfirst into the mission of bringing Brazil and Latam into the Mamo ecosystem — the AI ​​agent that makes your money grow while you sleep. 🔥 WHAT YOU WILL LEARN: - How Mamo uses AI to invest for you without needing to understand anything about crypto - Why the best onboard is the one that the person doesn't even know is getting into crypto - How the 22% APY works on USDC using Mamo within the Base App - The power of self-custody: your money, your rules, no lock-in - How to convince your mom, aunt or dad to use crypto without saying the word "crypto" - Why the Brazil was already Top 3 in Mamo users and how to get back there - Mamo's UX strategy: fewer buttons, zero jargon, maximum simplicity 💡 PHRASES THAT IMPROVED: → "The best type of onboarding is the one where the person doesn't even know they're getting into crypto" → "Transparency doesn't work if it's not accessible" → "You put it in, Mamo takes care of it. If you want to withdraw it, just withdraw it. It's your money" → "There's a family man raising children and he goes after the simplest solution" → "He doesn't even say it's crypto. He says the money will grow and that's it" ━━━━━━━━━━━━━━━━━━━━━━━━━━ 00:03 — Opening and welcome 00:05 — Danimim thanks you for the invitation 01:21 — Danimim presentation: how you got into Web3 (NFTs → Governance) 03:29 — Trajectory: Chainlink, Nouns Brasil, governance security, Blockful, Balancer 05:22 — Why does Brazil need crypto? High adoption rate 05:51 — Introduction to Mamo: the best onboard is the one that the person doesn't even know is crypto 07:05 — Accessible UX: teaching crypto to parents, in the case of Banco Master 08:20 — Brazil in the Top 5 of Mamo users (ex-Top 3) 09:03 — Brazilian wants to earn quickly: tigrinho vs. real sustainability 10:37 — Brazilian socioeconomic context and Mamo's strategy 11:03 — Mamo decision matrix: fewer buttons, zero jargon, maximum simplicity 12:29 — "Transparency doesn't work if it's not accessible" 13:19 — Current yields: USDC, CBBTC, ETH and Mamo token 14:34 — Mamo x Base App Campaign: 22% APY on USDC 15:04 — How to access Mamo via the Base App (mini app) 16:41 — Green theme on the Base App + call to action for the community 17:36 — Mamo referral and strength of the Brazilian community 18:37 — Self-custody: your money, your rules 19:51 — AI + investment: how Mamo makes life easier 20:37 — Complete Mamo recap for those who arrived late 22:05 — Minimum value to invest? None! 22:30 — Mamo on Base App vs. Mamo web: APY difference 23:25 — Why did Mamo choose Base? Community, low cost and strategy 25:00 — How it works inside: Moonwell vaults, compounding, USDC flow 28:00 — Security: smart contract, self-custody, no power from third parties 30:00 — How to onboard your aunt/mother on Mamo (not to mention crypto!) 32:00 — Goal: return to the Top 3 and bring Pix to Mamo 34:00 — Final words, social networks and call to action ━━━━━━━━━━━━━━━━━━━━━━━━━━━ BASE BRASIL - The official Brazilian community of Base → Twitter: https://twitter.com/BaseBrasil_ → Instagram: https://www.instagram.com/based_brasil/ → TikTok: https://www.tiktok.com/@basebrasil_ → Discord: https://discord.com/invite/basebrasil ━━━━━━━━━━━━━━━━━━━━━━━━━━━ ⚠️ WARNING: This content is educational only. It is not an investment recommendation. Do Your Own Research (DYOR). #Base #DeFi #Cripto #Builder #Stablecoins #BRZ #Brasil #Web3 #Blockchain #PapoDeBuilder #Macy #DFB #Transfero #Coinbase #HydraX #Aerodrome #Curve