Luca Netz, founder of Pudgy Penguins, opens up about surviving crypto's most brutal crashes and building one of the industry's biggest ecosystems. From being down 90% to launching one of crypto's largest airdrop to 6 million wallets, Luca shares the emotional reality of building billion-dollar projects under extreme pressure. He reveals his controversial Pengu token strategy, why he's going after Dogecoin, and the hard lessons learned about community management. The conversation also covers Ethereum Foundation's surprising cultural shift toward builders, Abstract blockchain's competition with Coinbase Base, and why NFTs will make a massive comeback with stablecoin adoption. In this episode we talk about: - Why Launch A Meme Coin - Our Biggest Launch Mistake - Making Pengu the Meme King - Challenges of Building Blockchain - Trying to Flip Dogecoin - Are NFTs Coming Back? & much more! __________________________________ PARTNERS 🚀 Jupiter is the most used Decentralized Exchange in Crypto and the largest DEX by volume on Solana: https://jup.ag/ 💳 KAST is a global financial platform that enables users to manage and spend stablecoins and cryptocurrencies using a Visa Card or Apple Pay. Available in over 100 countries: https://kastfinance.app.link/SHIFT 🔓 Trezor is the safest cold storage wallets for crypto security and financial independence. Buy your Trezor Wallet (use PROMO Code from the video for a 10% discount): https://trezor.io/?transaction_id=1026f18ed46409e495c6db4bff90ab&offer_id=133&affiliate_id=35356 🌱 Bitwise Asset Management is the crypto specialist asset manager with more than $10 billion client assets and more than 30 crypto solutions across ETFs, index funds, alpha strategies, staking, and more. https://bitwiseinvestments.com/ 💧Sui is a first-of-its-kind Layer 1 blockchain and smart contract platform designed to make digital asset ownership fast, private, secure, and accessible. https://sui.io/ 🔘 Mantle Network enhances dApp development with Ethereum's security, low fees, and quick transactions through innovative layer-2 technology. Users can stake ETH for mETH, contributing to a transparent, community-driven ecosystem governed by $MNT token holders, fostering innovation and collaboration. https://www.mantle.xyz ★ Forza! is Coinsilium's Gibraltar-based Bitcoin treasury company. Coinsilium’s shares are traded on the Aquis Stock Exchange (AQUIS:COIN) and on the OTCQB in the US (OTCQB:CINGF). Find out more at https://www.coinsilium.com/ __________________________________ Connect with Luca👇 Twitter: https://x.com/LucaNetz Instagram: https://instagram.com/LucaNetz Linkedin: https://www.linkedin.com/in/luca-s-a13508192/ Connect with Pudgy Penguins👇 Twitter: https://x.com/pudgypenguins Instagram: https://www.instagram.com/pudgypenguins/ Website: https://pudgypenguins.com/ FOLLOW KEVIN & WHEN SHIFT HAPPENS👇 Twitter (X): https://x.com/KevinWSHPod Instagram: https://www.instagram.com/kevinwshpod/ TikTok: https://www.tiktok.com/@kevinfollonier_ Linkedin: https://www.linkedin.com/in/kevinfollonier/ Website: https://www.podpage.com/when-shift-happens/ __________________________________ DISCLAIMER The info contained herein is for informational purposes only. Nothing herein shall be construed to be financial, legal, or tax advice. The content of this video is solely the opinions of the speakers who are not a licensed financial advisor or registered investment advisor. Trading cryptocurrencies poses considerable risk of loss. The speakers do not guarantee any particular outcome. #Entrepreneurship #Crypto #newsong __________________________________ 0:00 Introduction 1:41 Please Subscribe 2:08 Partnerships 2:54 Spending Crypto With KAST 3:46 When Crypto Drops 90% 7:50 Getting Back After Crashing 9:19 Self Custody with Trezor 10:12 Why Launch A Meme Coin 13:04 Our Biggest Launch Mistake 17:23 Making Pengu the Meme King 24:02 Are NFTs Coming Back? 26:19 Building Crypto’s First Real Brand 29:21 Why I’m Holding Penguins Forever 31:34 Why ETH May Be Cooked 35:41 Crypto’s Most Consistent Podcast 40:42 Abstract’s Consumer Portal Explained 43:54 Challenges of Building Blockchain 47:57 Building a Unified Ecosystem 53:08 Challenging BASE and World Chain 1:01:21 Trying to Flip Dogecoin 1:05:14 Fixing Pengu Airdrop Mistakes 1:12:02 Concluding Remarks
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