Zoom Should Adopt a Bitcoin Treasury Strategy, Says Eric Semler

Zoom Video Communications' stock has struggled to grow despite having $7.7 billion in cash. In a post on X, Eric Semler, Chair of Semler Scientific, has urged the popular communication firm to adopt a Bitcoin treasury strategy.

Despite having $7.7 billion in cash, Zoom Video Communications' stock has struggled to grow. In a post on X, Semler Scientific Chair Eric Semler has urged the popular communication firm to adopt a Bitcoin treasury strategy.

Semler believes this could help Zoom grow, attract investors, and increase its stock value. Despite being a medical technology company, Semler Scientific has followed a similar strategy and has doubled its stock price over the past year.

The Zoom Struggle in the Stock Market

During the COVID-19 pandemic in 2020, Zoom's stock price increased significantly. However, the company is now growing more slowly and facing increased competition. In his post, Semler referred to Zoom as a “Zombie Zone” stock, indicating that its shares have experienced minimal growth.

This is because Zoom's stock has declined significantly in recent years. Over the past three years, Zoom shares have fallen by roughly 40%, lagging the S&P 500 by about 73%. Over a five-year period, Zoom has lagged the S&P by approximately 84%.

Despite this, the company is still profitable, with a strong 40% EBITDA margin and $458 million in cash generated last quarter. However, Zoom's valuation is still low, with a forward earnings multiple of 15x and a forward EBITDA multiple of 9x.

Investors are concerned about Zoom's slow revenue growth and lack of a clear plan. Many shareholders are hoping for a clear strategy, but Zoom has not yet provided one. Semler argues that with nearly one-third of Zoom's $25 billion market cap held in cash, the company needs to make a bold move to regain momentum.

Bitcoin Could Change Everything for Zoom

According to Semler, buying Bitcoin could be the key to Zoom's success. As reported by Coinspeaker, Semler Scientific recently purchased 871 Bitcoin units for $88.5 million, bringing its total holdings to 3,192 BTC. This investment has helped push its stock value up.

With an annual cash flow of $2 billion and access to cheap loans, Semler believes Zoom could become one of the largest companies holding Bitcoin as it has the resources to make this happen.

Eric Semler also pointed out that Zoom's founder and CEO, Eric Yuan, has the final say. Since he owns special voting shares, he can make this decision independently. However, Yuan has not publicly shared any opinions on Bitcoin.

This has raised questions about whether he would consider such a shift. Semler's advice for Zoom to adopt a Bitcoin strategy reflects a growing trend in the tech and finance industries.

Companies like Strategy (formerly MicroStrategy) and Tesla have invested in Bitcoin. These firms see the asset as a way to protect against inflation and boost their financial growth.

Recently, Coinspeaker highlighted that Strategy's MSTR stock outperformed the broader market. The Virginia-based company achieved a 4.1% Bitcoin yield year-to-date in 2025 after a recent bet on BTC.

A blockchain enthusiast and journalist, Benjamin Godfrey enjoys writing about the practical applications of blockchain technology and innovations in driving mass acceptance and global integration of the emerging technology. His passion for educating people about cryptocurrencies contributes to his work with leading blockchain media and platforms.

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