Ye's YZY coin promised a new economy but delivered heavy losses. Discover how hype, insider control, and market manipulation led to a crypto crash.

In the wild west of crypto, the promise of quick riches often overshadows the lurking dangers. The latest saga involves Ye, formerly known as Kanye West, whose YZY coin launch turned into a “total bloodbath” for many investors. Fortunes vanished faster than you can say “decentralized finance.”
The Rise and Fall of YZY Coin
On August 20, Ye launched his YZY token on the Solana blockchain, inviting his 33 million X followers to join his “new economy, built on chain.” The hype was real, and the price skyrocketed 1,400% within the first hour. But like a shooting star, it quickly plummeted, leaving many burned.
The Winners and Losers
While retail traders scrambled for profits, insiders and snipers cashed in big time. Thirteen wallets made over $1 million each, totaling a combined profit of more than $24 million. Meanwhile, regular investors suffered brutal losses, with some losing as much as $1.8 million. Over 14,000 wallets saw up to $500 disappear—a hefty sum for many.
The Red Flags
Several red flags emerged during the YZY launch:
- Heavy Insider Control: Insiders controlled about 90% of the token’s supply, making everyday buyers vulnerable to sudden dumps.
- Lack of Roadmap: Ye’s team provided no detailed roadmap or utility for YZY beyond its branding, raising concerns about the project’s long-term viability.
- Sniper Activity: Early buyers were linked to a known sniper who also profited from Trump’s memecoin launch, suggesting coordinated market manipulation.
Ye's Crypto Vision
Ye’s interest in cryptocurrency dates back to 2020, when he praised Bitcoin as the “next frontier of our existence.” He envisioned a new financial system free from outdated political anchors. However, the YZY coin debacle shows that even with a grand vision, the crypto market can be unforgiving.
A Cautionary Tale
The YZY coin crash is a stark reminder that celebrity backing doesn’t shield investors from crypto volatility. It follows a familiar pattern seen with other celebrity-backed tokens, where insiders get rich while retail traders are left holding the bag.
Final Thoughts
So, what’s the takeaway? Crypto can be a wild ride, and not all that glitters is gold. Maybe stick to those Yeezy sneakers instead? They might not moon, but at least they won’t leave you with a million-dollar headache.
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