New York Based Company Unveils Bold Bitcoin Accumulation Strategy Amid Record Growth

The company has announced an ambitious Bitcoin accumulation strategy, aiming to hold 5,000 BTC within three years, following a strong year of financial growth and operational transformation.

New York-based company, DDC Enterprise Ltd. (NYSE AM:DDC), also known as DayDayCook, has announced an ambitious Bitcoin accumulation strategy as part of its financial report. The company aims to hold 5,000 BTC within three years.

The company, which is focused on food and lifestyle products and services, is rolling out a joint venture in China expected to contribute $3 million annually in net profit from 2025, also announced the immediate purchase of 100 BTC.

The move, which was disclosed in its 2024 annual report, positions DDC among the first within its industry to engage in such structured and public treasury management with Bitcoin.

"We believe that Bitcoin's unique properties as a store of value and hedge against macroeconomic uncertainty align perfectly with our vision for the future," said Founder and CEO Norma Chu.

"We are not merely adapting to the future; we are shaping it with a bold and clear roadmap."

The company will rely on a dedicated treasury management team and a crypto-native advisory board to guide the plan, aiming to buy 500 BTC in the next six months and 5,000 BTC over 36 months.

Chu added that the company is focused on innovation, resilience, and long-term value creation, expressed her gratitude to shareholders for their ongoing support, and invited them to join the company on its exciting journey.

"This marks a significant moment in our company's history," said Chu in her letter to shareholders.

"As we navigate uncharted waters in a macroeconomic landscape characterized by volatility and uncertainty, we remain steadfast in our commitment to maximizing shareholder value and forging new frontiers of growth."

Financial Highlights

Chu shared the news of the company's move into Bitcoin and provided an overview of DDC's financial achievements for 2024.

The company reported a net loss of $14.8 million for the full year 2024, narrowing from a net loss of $50.3 million in 2023.

Total revenue for 2024 came in at $161.4 million, a decrease from $190.9 million in 2023.

The company's adjusted EBITDA for 2024 was $16.8 million, compared to $5.7 million in 2023.

"We had a strong year of financial growth and operational transformation, setting the stage for even greater achievements in the years to come," Chu stated.

She highlighted that 2025 will be a year of "strategic acceleration", with the new joint venture in China expected to contribute $3 million annually in net profit from 2025, and the newly launched Bitcoin Reserve Strategy.

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