VeChain Welcomes UFC CEO Dana White as Its Newest Advisor

VeChain, a global leader in real-world public blockchain applications, proudly welcomes UFC CEO and Power Slap Founder Dana White as its newest official advisor.

Unrivalled Leadership Meets Cutting-Edge Blockchain

Dana White, the visionary CEO of UFC and founder of Power Slap, is joining the ranks of Nobel Prize-winning physicist Sir Konstantin Novoselov as an official advisor for global blockchain leader VeChain.

This stellar addition to the advisory board will further concentrate expertise in driving real-world blockchain adoption through complementary skills in mass marketing and scientific innovation.

White, the driving force behind UFC’s meteoric rise from a startup to a global sports powerhouse reaching over 950 million households, brings unmatched expertise in brand expansion, fan engagement, and disruptive innovation.

Known for his no-nonsense approach and relentless drive, he will be a pivotal part of amplifying VeChain’s flagship sustainability initiative, 'VeBetterDAO.'

This next-generation decentralized platform is designed to incentivize everyday actions that mitigate climate change and promote environmental protection through the B3TR token.

White’s appointment signals a transformative shift in blockchain adoption.

Leveraging his massive influence across UFC, Power Slap, and global sports communities, he will introduce VeChain’s technologies to a vast and engaged audience.

This move is set to bridge the gap between blockchain utility and mainstream awareness.

“I’m a huge fan of UFC and Power Slap, and we’re incredibly grateful for the partnership we have with VeChain,” said White.

“They’re doing some incredible work with some of the best products and innovation. I’m also passionate about technology, so I’m really looking forward to helping take their brand to the next level.”

A Scientific Powerhouse for Blockchain Innovation

Sir Konstantin Novoselov, whose groundbreaking work on graphene earned him the Nobel Prize in Physics, continues to propel VeChain’s scientific and technical advancements.

A pioneer in 2D materials, graphene research, and carbon capture, Novoselov has been instrumental in ensuring VeChain’s sustainability initiatives are backed by the highest level of scientific rigor.

With Novoselov’s scientific brilliance guiding the development of VeChainThor and White’s ability to champion mass adoption, the startup has assembled an advisory team uniquely positioned to tackle blockchain’s most significant challenges: technical sophistication and mainstream accessibility.

This stellar combination is poised to propel blockchain technology to new heights.

In another impact initiative, VeChain recently launched two groundbreaking initiatives:

VeBetterDAO—Now live on mainnet, a user-centric Web3 application platform that converts different kinds of sustainable actions into quantifiable value through B3TR tokens, thus creating the first scalable, tokenized sustainability ecosystem.

VeChain Renaissance—A 2025 protocol upgrade designed to enhance network security, decentralization, and EVM compatibility, positioning VeChain for broader enterprise adoption and ecosystem growth.

“Dana has built one of the biggest sports empires in the world by focusing on what the fans really want. He knows that we’re not interested in small-time ventures—we go big or go home.

This aligns perfectly with VeBetterDAO, which isn’t about theories but about winning through real-world actions. With Konstantin’s scientific genius and Dana’s strategic firepower, we’ve assembled a team that embodies our core philosophy: technological excellence meets practical, mass-market application.”

A New Era for Blockchain Adoption

Beyond his advisory role, White’s influence will be felt through strategic activations.

These will integrate seamlessly with both UFC and Power Slap.

Expect to see engaging fan reward programs at major UFC events and unique Power Slap challenges where participants can earn B3TR and VET tokens for their efforts.

Such initiatives will introduce the benefits of blockchain technology to millions of consumers who may not typically engage with digital assets.

This broadens the scope of Web3 integration and showcases the varied applications of blockchain in everyday life.

With White’s unmatched business acumen and Novoselov’s scientific rigor, VeChain continues its leadership as the premier enterprise-grade sustainable blockchain.

Its unique ability to cut through different niches and channels with agility is a testament to its position at the forefront of the new wave of blockchain adoption.

About VeChain

Founded in 2015, VeChain is a global leader in real-world public blockchain applications.

Its flagship blockchain, VeChainThor, is powered by a distributed ledger technology that is used to record and verify transactions in a secure, transparent, and efficient manner.

The startup is best known for its efforts in driving real-world blockchain adoption through a combination of cutting-edge technology, strategic partnerships, and a commitment to delivering value to users.

Its mission is to bring positive change to society and the environment through the innovative use of blockchain technology.

Its vision is to create a more sustainable and interconnected world where technology empowers people and businesses to flourish.