VeChain and 4ocean Launch a Measurable Partnership to Combat Ocean Plastic Pollution

The partnership between blockchain technology provider VeChain and ocean cleaning organization 4ocean is aiming to remove 300,000 pounds of plastic from the ocean in the next 11 months.

The partnership, which was announced in 2024, will also see the two organizations launch a global sustainability sweepstakes program and release limited edition merchandise.

The partnership will also see the two organizations launch a new decentralized application (DApp) called Cleanify, which is being developed as part of VeChain’s VeBetter ecosystem.

The app will track cleanup activities and reward volunteers with a Clean-to-Earn model.

In addition, every kilogram of waste removed from the ocean will be able to be verified with blockchain technology, providing counterfeit-proof data that increases accountability and transparency across all areas of operations.

Since its founding, 4ocean has already removed 40 million pounds of plastic from the ocean, but it is now looking to increase that target further with the support of VeChain’s technology.

The blockchain technology will also play a role in providing an immutable record of the cleaning activities, which are known as ‘Proof of Sustainability’.

Such records will ensure transparency and prevent greenwashing, while participants will also be incentivized in the form of $B3TR tokens to encourage further contributions towards saving the environment.

“We are excited to combine 4ocean’s proven track record in ocean conservation with VeChain’s blockchain capabilities to create a new way for the public to engage with and verify the impact of large-scale environmental cleanup efforts,” said Sunny Lu, CEO and Founder of VeChain.

“This partnership marks a step forward in demonstrating how advanced technology can be utilized for sustainable and transparent solutions that matter.”

The collaboration kicked off with a beach cleanup event in Miami, which was supported by the UFC Foundation.

At the event, the Cleanify DApp was showcased, highlighting how blockchain technology is streamlining and optimizing the ocean cleaning initiative.