Trump Media and Technology Group to Launch New Utility Token

Trump Media and Technology Group, the parent company of Truth Social and Truth Plus, is planning to launch a new utility token

The parent company of former President Donald Trump’s social media venture, Trump Media & Technology Group (MAGA), is planning to introduce its own utility token as part of a broader expansion strategy, according to CEO Devin Nunes.

In a letter marking the company’s first year as a public entity, Nunes detailed new features, investments, and upcoming cryptocurrency integrations being rolled out by Trump Media (MAGA).

The utility token will be rolled out within a dedicated ‘Truth’ digital wallet and will initially be used to pay for subscriptions to Truth Plus, a premium tier of the social network. Over time, the token could also be used for other services across the Trump Media ecosystem, such as a new rewards program that is being developed.

“We are also developing a unique tokenized loyalty program to reward the most engaged members of our community with early access to new products and services, exclusive content, and other benefits,” Nunes said in the letter.

The company is also planning to launch a series of exchange-traded funds (ETFs) and separately managed accounts with an “America-first” focus in partnership with Yorkville America Equities and Index Technologies Group. Up to $250 million has been allocated to this venture.

However, Trump’s crypto ambitions have sparked concerns about potential conflicts of interest. Despite transferring his 59% stake to a trust, Trump remains linked to several crypto ventures. He's named “Chief Crypto Advocate” for World Liberty Financial, where his family mostly owns the company and from which he profits.

Earlier this year, Trump announced the launch of his own memecoin, 'Official Trump' (TRUMP), just before returning to office following a year-long hiatus from public life. The move sparked criticism from industry figures, with some deeming it a desperate attempt to capitalize on the hype surrounding memecoins.

Highlighting the company’s strong financial position, with $777 million in cash and low operating costs, Nunes added that Trump Media is well-positioned to continue growing in the year ahead.

“We are also actively pursuing mergers and acquisitions opportunities that will allow us to acquire ‘crown jewel’ assets that fit seamlessly into our long-term vision,” said Nunes, as he disclosed that a hedge fund had built a 6 million short position in the company’s stock and notified the SEC.

Despite the announcements, Trump Media’s stock (DJT) fell 3% on the day and is down 26% for the year, as investor interest appears to be cooling off amid broader market uncertainty.

Nunes claims that a hedge fund’s actions are partly to blame and has notified the SEC. He says Trump Media is also on the hunt for strategic acquisitions to support long-term growth.