Disclosed just days before his second inauguration, the venture is the latest in a series of moves by Mr. Trump that blur the line between his government role and the continued effort by his family to profit from his power and global fame.
President-elect Donald J. Trump and his family on Friday began selling a cryptocurrency token that features an image of Mr. Trump drawn from the July assassination attempt, in a venture that ethics experts assailed as a blatant effort to cash in on the office he is about to occupy again.
The venture, disclosed just days before his second inauguration, is the latest in a series of moves by Mr. Trump that blur the line between his government role and the continued effort by his family to profit from his power and global fame. It is yet another sign that the Trump family will be much less hesitant in this second term to bend or breach traditional ethical boundaries.
Mr. Trump himself announced the launch of his new business on Friday night on his social media platform, in between announcements about filling key federal government posts. He is calling the token $Trump, selling it with the slogan, “Join the Trump Community. This is History in the Making!”
The venture was organized by CIC Digital LLC, an affiliate of the Trump Organization, which already sells an array of other kinds of merchandise like Trump-branded sneakers, fragrances and even digital trading cards.
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