Tether-backed Companies StablR and Oobit Launch MiCA-compliant Stablecoins Across Europe

Tether-backed companies StablR and Oobit have announced a strategic move to issue MiCA-compliant stablecoins across Europe.

Tether-backed companies StablR and Oobit have announced the launch of MiCA-compliant stablecoins in Europe. The development comes as the EU’s Markets in Crypto-Assets (MiCA) regulation comes fully into force.

Both firms are positioning themselves as leaders in stablecoin innovation.

This move follows a shift in strategy by Tether, which has seen its flagship Tether (USDT) token delisted in the European Economic Area.

StablR Launches Euro and Dollar Stablecoins

StablR, a company backed by Tether, has launched the StablR Euro (EURR) and StablR USD (USDR) as part of its initiative to launch regulated stablecoins.

The company will ensure that each coin is fully backed by reserves and regularly audited. The coins will also remain fully transparent, in accordance with MiCA guidelines.

Backed by Tether, StablR will be using the new tokenization platform Hadron to ensure that the coins can be issued quickly and efficiently.

The EURR and USDR will be targeted at users and institutions who are looking for greater regulatory clarity in their digital asset transactions.

StablR plans to meet MiCA’s strict standards for consumer protection by adopting an approach of clear reporting and operational transparency.

The company will also benefit from the vast experience and infrastructure of Tether, one of the most trusted players in the industry.

Demand for stable, compliant digital currencies has increased in response to the enforcement of MiCA and other regulations that aim to tighten the existing legal framework.

StablR’s offering fills the gap that will be left by the delisting of Tether’s USDT, which is being delisted by major exchanges in the European Union.

This shift in strategy shows a growing preference for regional stablecoin issuers who are fully aligned with EU rules.

Oobit Integrates Stablecoins For Crypto Payments

Oobit has integrated the EURR and USDR stablecoins into its crypto payment platform to boost usability in Europe.

This move will enable users to perform seamless transactions in both currencies, granting them access to a regulated digital payment experience.

The integration aligns with Tether’s support for practical and compliant crypto solutions.

To encourage adoption, Oobit is offering 5% cashback in EURR and USDR for payments made using their respective coins. This incentive is targeted at mainstream users who are looking for tangible benefits.

Oobit, recently funded with $25 million in Series A, aims to expand its user base through real-world use cases.

The company’s internal report indicates that 70% of crypto payments go toward purchasing basic goods, indicating a rising interest in crypto utility among the public.

With Tether’s backing, Oobit aims to set the benchmark for regulated digital transactions. The firm is focused on ensuring ease of access, speed, and simplicity of use for European consumers.

Market Opportunity Grows Amid Regulatory Realignment

The introduction of MiCA has triggered a realignment in Europe’s digital asset landscape, presenting opportunities for compliant stablecoin issuers.

Tether is supporting entities like StablR and Oobit to preserve its presence in the European market.

By the end of 2024, the market for Euro-backed stablecoins had grown to exceed 400 million euros.

As exchanges restrict access to non-compliant stablecoins, a new demand has emerged for transparent, regulated alternatives.

Tether’s strategy now includes enabling native issuers who meet local legal requirements. This move helps ensure the continuity of stablecoin utility within the EU’s regulatory perimeter.