Swedish Healthtech Firm Adopts Bitcoin for Long-Term Treasury Strategy

In a bold move reflecting the growing intersection of tech and crypto, H100 Group AB, a Stockholm-based digital health solutions provider, has become the first company in Sweden to adopt Bitcoin as part of its corporate treasury strategy.

Stockholm-based digital health solutions provider H100 Group AB has become the first company in Sweden to adopt Bitcoin (BTC) as part of its corporate treasury strategy.

The firm disclosed it had purchased 4.39 BTC at an average price of roughly $108,200 per coin, making a total investment of around $475,000, or 5 million Norwegian kroner.

The move, reported on Thursday, signals the growing institutional interest in Bitcoin among tech firms and broader startups.

The company said it was shifting toward a diversified reserve policy that goes beyond traditional fiat holdings.

CEO Sander Andersen explained the decision was driven by both financial strategy and ideological alignment with Bitcoin’s principles.

“We believe in building enduring value systems that aren’t tied to short-term fads or macroeconomic whims. In that spirit, we’ve made a strategic addition to our treasury portfolio with a direct investment in Bitcoin,” he said.

“Furthermore, Bitcoin’s ethos of individual sovereignty and self-determination resonates deeply with the communities we serve and the long-term values we want to promote. It feels like a natural extension of our mission to invest in technologies that empower people and improve lives.”

H100 Group, which develops AI-driven automation tools to optimize administrative tasks for healthcare providers, joins a growing list of tech firms in 2025 integrating digital assets into their balance sheets.

Institutions are increasingly turning to alternative assets as a hedge against inflation and central bank uncertainty, leading to a surge in interest in Bitcoin.

As institutional confidence continues to expand, H100’s move may signal the beginning of broader adoption among Scandinavian enterprises.